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Welcome to the
Drawing Board

Where education meets inspiration. Dive into insights on modern marketing trends and gather tips for crafting cutting-edge interactive content.

What top financial brands know about content (That you don’t)

Insights
Ever wonder what sets leading financial brands apart? It’s not luck—it’s how they use content. This playbook breaks down the five strategies they’re using to turn complex messages into moments of clarity, trust, and impact.
What top financial brands know about content (That you don’t)

12 strategies for cost-effective content marketing [2024]

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From $50 social posts to $10,000 videos, learn exactly what content marketing costs — and how to get maximum impact while spending minimum dollars.

What is a creative brief? [Steps & free template for all]

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To all the copywriters close to cracking under deadline pressure, we see you. Learn how a proper creative brief can save your team from project chaos and keep your clients smiling.

SaaS content marketing: Complete guide & best practices [2024]

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Your SaaS business deserves a 1,200% boost in organic traffic (for starters). Learn how to create an effective SaaS content marketing strategy and hit those big goals.

Content marketing for publishers: What you need to know in 2024

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Attention publishers: content marketing isn't just a strategy—it's your lifeline to growth, visibility, and audience engagement. Learn how to transform your publishing game from traditional to trendsetting.

Content performance: Key metrics, tools, and how to improve it

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Tired of content that falls flat? Discover how measuring content performance can transform your marketing strategy from hit-or-miss to lazer-focused success.

10 types of B2B interactive content & how to create them [2025]

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Think interactive content is just for B2C? Discover how B2B marketers drive 94% more engagement with interactive elements that their busy executive audiences actually want to engage with.

What top financial brands know about content (That you don’t)

Insights
Ever wonder what sets leading financial brands apart? It’s not luck—it’s how they use content. This playbook breaks down the five strategies they’re using to turn complex messages into moments of clarity, trust, and impact.
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Why interactive content is important: 10 key benefits

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Embrace the spotlight! Transform how your audience engages with trailblazing interactive content.
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Past imperfect: The art of lo-fi design

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This design trend puts cutting-edge technologies in their place, letting the idea itself take center stage.
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The lightning bolt: The story of a simple, incredibly powerful logo

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Get electrified! Learn all about the striking history of the lightning bolt symbol.
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How Massimo Vignelli cracked the NYC subway system

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What can graphic designers learn from the New York City subway system? A whole lot, actually.
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The art of the smear

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Blink, and you might miss it! Learn how animators 'cheat' motion with the quirky art of animation smears.
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Spike Lee's devastating double dolly shot

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Step into Spike Lee's world with his favorite trick: the mesmerizing double dolly shot.
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Brand cult: The Michelin man

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How a stack of white tires became one of
the most recognizable characters in the
history of advertising.
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How to create high-quality GIFs (from any video)!

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Tired of grainy GIFs? Upgrade your GIF game with our tips for smooth, high-res animations.
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2024 visual trends forecast

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Get 2024's visual trends: a fresh, optimistic forecast by creators for a vibrant future.
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Industry report: The embrace of immersive content

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Explore the current state of immersive content and learn from those doing it right.