The lightning bolt: The story of a simple , incredibly powerful logo

Speed, strength, danger, power. The lightning bolt's story spans from Volt Records to the Grateful Dead to Polish abortion rights protests. This interactive exploration uses visual design and narrative structure to trace how one icon transcended music and became a political and cultural statement. An example of editorial storytelling at scale.
BY Gareth Hughes
October 9th 2023 – 1 min read
INSIGHTS
The lightning bolt: The story of a simple , incredibly powerful logo


