Interactive Infographics: 10 examples to inspire yourext project

Static infographics had a good run. But your audience scrolls past 80% of what they see in a feed, and a flat PNG of a bar chart isn’t going to stop the thumb.

Interactive infographics will. They present information in an interesting way that captures the audience's attention, making your content stand out in a crowded feed, delivering many of the key benefits of interactive content for marketers.

They turn data into something people actually want to poke at—clickable hotspots, animated reveals, video, audio, and engaging visuals. The result is deeper engagement, longer time on page, and content people remember instead of skim.

This blog post is the full tour, showcasing engaging visuals and interactive infographics. Ten examples worth stealing the idea from, why interactivity wins, and a step-by-step on how to build your own — without needing a developer.

What are interactive infographics?

An interactive infographic is a visual data story that responds to user input, using visual storytelling and data visualization to present information and explain concepts. Instead of a static image, viewers click, hover, scroll, or tap to reveal information, trigger animations, or navigate through layered content. The format pairs the clarity of a traditional infographic with the engagement of a web experience.

Image Source: Venngage 

The shift matters because static infographics ask viewers to do one thing: read. Interactive infographics ask them to participate — and participation is what turns passive scrolling into actual attention. Interactive infographics transform passive reading into an interactive experience and active learning.

Think of the difference between reading a timeline and dragging through one. Or staring at a bar chart versus hovering over each bar to surface the story behind the number. Same data, completely different experience. Interactive infographics simplify complex information and complex ideas through visual representation and engaging visual stories.

The best ones use interactivity intentionally — not as decoration, but to let the viewer set their own pace, follow what interests them, and skip what doesn’t, which is the core idea behind what interactive content is and how to adopt it.

10 interactive infographic examples that get it right

A quick disclaimer: every example below was built in Ceros, but the principles work in any tool, whether you use an infographic maker or another platform. These examples cover different types of infographics and showcase some of the best infographics created with interactive infographic designs, similar to the variety you’ll find in the Ceros Inspire interactive experience gallery. Many interactive infographic designs often start from customizable infographic templates, making it easy to adapt layouts for various purposes. Pay attention to what each one does with interactivity, not just how it looks.

Goodwin: The lab and the law

Goodwin, a multinationalGoodwin, a global law firm, used interactive storytelling to celebrate Moderna’s product launch with a timeline infographic. This excellent example of timeline infographics visualizes project timelines, making complex project schedules and milestones easy to follow. The piece opens with a video hook and unfolds into a scroll-driven timeline of Moderna’s journey, layered with animations, quizzes, and audio assets. Goodwin's interactive infographic celebrates Moderna's product launch by including animations, videos, quizzes, and audio, making complex data engaging and easy to understand—much like interactive presentation techniques that turn passive viewing into active participation.law firm, used Ceros to design an infographic celebrating a client, Moderna, launching their product.

Why it works:

The interactivity earns its keep. Every interaction either advances the story or rewards curiosity — nothing is interactive just to be interactive.

Adcolony: Inside the life of the mobile gamer

A mobile ad network turned a research report into an interactive infographic featuring clickable elements and pop-ups. Each stat is hidden behind a clickable hotspot, allowing readers to reveal additional information without cluttering the main content. Adcolony's interactive infographic uses clickable hotspots and colorful sections to present dense research in a fun and engaging way, breaking up text with visuals and interactivity.

Why it works:

Research-heavy reports usually die on the page. This one survives because readers feel like they’re discovering insights, not being lectured.

American Chemical Society: Take a deeper dive

A chemistry publication is the last place you’d expect great visual design. ACS proved otherwise with an interactive infographic titled 'Take a deeper dive'—an example of animated infographics that use motion to present key statistics. The piece literally takes you underwater—animated birds give way to a scrolling iceberg, with animated visuals presenting citation data and articles, enhancing user engagement through a thematic design. Citations and impact metrics float in the deep, making complex data visually accessible.

Check out this interactive animated infographic designed on Ceros by the American Chemical Society (ACS).

Why it works:

The metaphor (“deeper dive”) and the mechanic (scrolling down into water) are the same idea. When form and concept align, the content writes itself.

Okta: Businesses at work

At first glance, Okta’s annual app-usage report looks like a deck from 2008. Then you hover. Charts come alive. Stats animate. Legends become controls. Bar graphs and other data visualizations are used to highlight key data in an engaging way, making essential figures and insights instantly accessible. It’s a masterclass in restraint—minimal text, maximum interactivity.

Why it works:

Data-heavy content doesn’t need more words. It needs better ways to interrogate the data.

Granicus: Civic engagement amidst the pandemic

Granicus had 2 billion data points to share. Two. Billion. They turned complex data into a scroll-driven story with hotspots, themed background imagery, and external links for the truly curious. By using layered learning techniques—such as click-to-reveal elements that present simplified overviews and allow access to advanced data on demand—the infographic manages information overload and ensures users are not overwhelmed, illustrating how a no-code interactive content platform like Ceros can support complex storytelling at scale.

Why it works:

Massive datasets become approachable when you give people permission to engage with only the parts that matter to them, simplifying complex data and preventing information overload through interactive, layered learning. 

BBC: The Doctor Who mystery

A dark-mode, yellow-text design that opens with a clip and unfolds into a clickable map and data table tracking the missing episodes of BBC’s Doctor Who. The interactive map features filters that let users manipulate variables, encouraging exploratory learning and providing real-world insights. Mind maps are also used to visually organize complex data, making it easier for viewers to understand the relationships between episodes and missing content. Long-form text, but interactivity keeps you scrolling.

Why it works:

Even text-heavy content can feel interactive if you break it up with clickable hotspots, mind maps, and visual rewards that support exploratory learning.

Crowdtwist: Brands consumers can’t live without

Forget vertical scroll. Crowdtwist built their interactive infographic as a horizontal slide deck with motion graphics on every panel, creating eye-catching and engaging visuals that make the experience visually appealing. It feels less like a report and more like a curated walkthrough.

Why it works:

Sometimes the most powerful interaction is changing the default — readers expect to scroll, so sliding through panels feels novel without being confusing.

Huffington Post: Friend or pro

A quiz-format interactive infographic where you choose your own outcome: hire a friend or hire a pro. This fun way to engage users incorporates interactive elements—such as clickable options, multimedia like audio clips, and interactive quizzes—to reinforce knowledge retention as you watch the consequences play out.

Why it works:

Interactive infographics aren’t just for showing data — they can drive decisions. By integrating multimedia and interactive elements, this sponsored content piece does real conversion work.

Sephora: Skin edition

Another Product discovery as an interactive infographic. This is an excellent example of using clickable elements and visual stories to engage users in product discovery. Hover over a product, see who it’s for and what it does, click through to buy.

Why it works:

The infographic is the storefront. Educational and commercial collapse into the same experience.

Boston Globe: A step-by-step guide

A step-by-step guide built as a process infographic on a single page, this animated, toggle-driven infographic is embedded inside a news article. Each toggle reveals an illustration and a data point, making complex information accessible and engaging. aren’t always used to tell data stories. Sometimes, they’re used to present information in a way that appeals to the audience. That could mean including them in a blog post which is what Boston Globe did here.

Why it works: Editorial publications often treat infographics as decoration. Boston Globe used theirs as the actual lesson. Informational infographics are used to explain complex topics in a clear and structured way, process infographics illustrate step-by-step workflows, and timeline infographics present information chronologically.

If you’d like to see more examples, we’ve got a truckload for you to check out. 

Next, let’s chat about why you should care about using interactive content.

Why interactive infographics and data visualization outperform static ones

There’s a real, measurable reason brands keep choosing interactive over static. Five of them, actually.

Interactive infographics are powerful tools for reaching new audiences, diverse audiences, and your target audience by transforming complex concepts and complex processes into visually appealing, accessible visual representation. They are especially useful for small businesses looking to raise awareness, boost brand visibility, and engage viewers with key information, key facts, and key statistics. By presenting data through comparison infographics, list infographics, and pie charts, you can simplify challenging topics and make them more digestible for everyone, especially when they’re built on a no-code interactive content platform like Ceros Flex.

Making infographics and creating infographics with interactive features helps keep everyone on the same page, ensuring your message is clear and consistent. These tools allow you to present information on one page, making it easy for viewers to quickly grasp the essentials. Techniques like scrollytelling animate or change infographics as users scroll, telling a sequential story and increasing engagement.

Research indicates that content with interactivity experiences a 90% increase in views compared to traditional content, and interactive infographics are shared 37% more than static content. They also enable tracking of user engagement metrics such as click rates and time spent on content, providing valuable insights for optimization. Personalization features let viewers filter charts by time, region, or category, customizing their experience. Remember, a key design principle is to focus on a single concept to prevent cognitive overload and maximize impact.

How do interactive infographics enhance the visual storytelling experience?

Visual storytelling is about using images or other visual media like graphics to tell stories. 

By itself, it looks captivating and appealing to the average Joe. 

But, introducing interactive infographics takes this to a whole new level. 

Here, the content comes alive, allowing your audience to engage with the story at their own pace through illustrations, clickable elements, and dynamic content. 

This experience is further enhanced with audio, videos, and more interactivity, giving your audience an immersive experience as seen in the examples above.

Think you’d like to design interactive infographics for your brand?

There’s a step-by-step guide on how to create one in our next section.

1. Higher engagement

Static infographics give viewers one job: read. Interactive ones give them something to do — click, hover, scroll, tap. This interactivity is highly effective at capturing the audience's attention, leading to increased engagement, sharing, and time spent on your content. Interactive infographics also enhance visual storytelling by allowing audiences to engage with content at their own pace through illustrations, clickable elements, and dynamic content. The doing is what holds attention.

And because every interaction is trackable, you stop guessing what landed. You see exactly which sections people lingered on, which ones they bounced from, and which CTAs converted.

2. Better share-ability

People share what surprises them. A static chart isn’t surprising. An interactive piece that responds to you, is. The format is built for the share — the link rewards whoever clicks it. Visual storytelling is a key reason why interactive infographics are shared more often, as they engage audiences with dynamic, memorable experiences. In fact, interactive infographics are shared 37% more than static content.

3. Improved SEO signals

Interactive content keeps people on the page longer and increases the likelihood they’ll come back. Both are signals search engines pick up on — not as a single ranking factor, but as part of the larger picture of how users respond to your content. Incorporating engaging visuals and presenting key information clearly within your interactive infographic can further boost these engagement signals, helping search engines recognize the value of your content.

The bigger SEO win: interactive infographics earn backlinks. Other sites embed them, reference them, and link back to the canonical version on your domain. That’s the SEO compounding effect static content can’t match.

4. A more efficient way to convey information

Most of us would rather scan a visual than read 2,000 words. Interactive infographics present information and simplify complex information by using minimal text and engaging visuals, allowing you to compress a long article’s worth of insight into something that can be absorbed in minutes — or, for the curious, expanded into hours of detail.

5. Higher quality perception

Production value is brand value. A polished, interactive piece tells people you take this seriously — and that you respect their time enough to make the information worth engaging with. Visually appealing and eye-catching designs are hallmarks of the best infographics, as they not only attract attention but also enhance the perception of quality and professionalism.

How can you create an interactive infographic?

To start creating interactive infographics, here are the steps you should follow:

1. Define your goals

Before this goes any further, ask yourself why you’re creating an infographic. Sure, you want more engagement or a simple way to convey information. 

But beyond that, do you want to inform, educate, or drive the audience to take action?

In this context, there are two steps to defining your goals:

Know your audience

To define your audience, you want to look at your existing customer base to know who they are. 

You can create a spreadsheet with information you need such as their age, occupation, location, interests, preferred social media platforms, browsing devices, content types, and other relevant data. 

Fill it in by interviewing your audience or using tools like Google Analytics. 

You need to create an account and link it to your website to access the Google Analytics dashboard.

Once you’re in, look at the left side of the page for the Reports menu. Click it and scroll down to Audiences to view who your audience is. 

You’ll see insights such as their age, gender, location, and more.

Identify their problems 

Identify your audience’s problems by conducting interviews to uncover the pain points they’re dealing with. 

You can also use Hotjar’s Heatmap to visualize areas causing bottlenecks on their journey. You need only to install the tracking code on all the pages of your website, then access the heatmaps of your different pages from the dashboard.

From the pain points you’ve identified, look for general themes specific to the audience your interactive infographic can solve. 

Now, take the theme and break it down into actionable questions to answer in the infographics. They’ll be the foundation (goals) on which you’ll design the infographics. 

For instance, if the recurring pain point your audience faces is reaching new audiences, your general theme can be lead generation. If we break that down, you can answer questions like: 

• What steps are involved in generating leads?
• What tools are required in each step? 
• Is there an order to follow to ensure success?

2. Collect your data 

You’re going to need data to answer the questions you’ve got lined up from before. 

If your team has done in-depth research, fantastic. 

But if not, you could leverage existing data online. Here’s how to do that:

Refine your Google search

Instead of just typing your search term in Google’s search engine, you want to use data-specific terms such as: 

• Adding quotation marks to your search term for precise phrases (“steps to generate leads”)
• Adding “data” to the search phrase (lead generation data)
• Adding file formats typically associated with data (lead generation xls or csv)
• Adding a minus symbol to exclude terms from search results (steps to generate leads -news)

Look through data repositories

Some institutions conduct research regularly and might just have the data you need. Go through them to find data for your infographics. 

• Statista for market and general research.
• Pew research for media content, demographics, and public opinion.
• Google Scholar for academic papers and publications.  

3. Design the layout of the infographic

Next, you need to think of how to present the data you’ve gathered on the infographic in a way the audience would like. 

Brainstorm with your design or marketing team and sketch a wireframe, showing where each piece of content will go. 

If you’re going to input data, you need to pick the best chart for it.

Say there’s a stat you want people to pay attention to, you can make it stand out with colored text and icons.

Showing similarities or differences between data?

Charts like bar charts, columns, pie charts, pictographs, or bubble clouds will do.  

Want to display trends over time? 

Timelines, line charts, or maps are options to consider. 

And if you want to organize data or show a process?

You can go with tables, mind maps, and flowcharts.   

Overall, you need to design the layout in a way viewers can easily consume. 

4. Start creating interactive magic

Now, it’s time to design your interactive infographics. 

If you use Ceros as your infographic maker, the interactive infographic designs will be ready in no time. 

You can pick an interactive infographic template to edit and if you’re feeling creative, start from scratch on a blank canvas on Studio. 

On Ceros, you could import different file types to help with the design; images, graphics, or icons.

If you decide to start from scratch, here’s what to do:

• Design the infographics without any interaction.
• Set up the triggers you want viewers to interact with. Do you want it to be hovers, clicks, or views?
• Decide the actions you want to trigger, such as changing colors, information reveals, pop-ups, more data, or eye-catching animations. 
• If relevant, include video or audio clips in the interactive infographics to improve the user experience.

5. Test and optimize

Before publishing the interactive content, ensure you’ve tested it and confirmed everything works as intended.  

If you’re using Ceros, it’ll be a simple walkover. 

It’s got a preview mode that allows you to test the functionality of the infographics across different devices. 

Then with Markup, you can share with stakeholders and other team members to collect feedback in real time. Use their comments to optimize the interactive infographic and get it ready for your audience.

6. Publish and measure

Once everything is ready, it’s time to share the interactive infographics with the world. 

With Ceros, you don’t have to download it before publishing. 

It provides a shareable link to publish on different platforms and an embed code to integrate with your content management system (CMS). This way, you can publish on your website with ease.

You can also measure the performance on Ceros. It features an analytics tool to help you see how people engage with the infographics. 

You can look at click rates, interaction paths, time spent, and other important metrics. 

Then based on the result from the analysis, identify opportunities to improve the infographics to get more engagement. 

***

And that’s it!

We’ve come to the end of this guide. 

If you followed the steps we outlined in this section, you’ve created an interactive infographic. 

So, what’s next?

That’s up to you…

Over to you!

You came looking for inspiration to design interactive infographics. Now, you’re leaving with a step-by-step guide on how to create one. 

…You’re welcome! 

Think you’ll need help getting started?

Ceros is here for you, always. 

Book a free demo with Ceros and get all the help you need to begin.