History of Marketing

The Evolution of Influencer Marketing

Meg Cannistra By Meg Cannistra February 17, 2016

Influencers can lend a lot of credibility to your marketing program. They give your brand a face, connect you with an interested audience, and help you get the word out about your product without being gimmicky. With adblocker posing major problems for traditional marketing, many are turning to influencer marketing as a way to reach new customers.

According to eMarketer, “35% of social media professionals polled in Q2 2015 considered their use of influencer marketing to be at a mature stage.” As social platforms like Instagram, Snapchat, Periscope, and YouTube continue to evolve, the pool of influencers will keep increasing. Today, entire agencies are devoted to pairing brands with influencers, making adopting influencer marketing into your strategies even easier.

But influencers weren’t always an important part of marketing. When did they become a crucial part of brand marketing and how has this developed over time? This interactive timeline created with our friends at TapInfluence covers some of the major milestones in the history of influencer marketing. Scroll down to explore, and click through view the full interactive eBook when you’re done.


 


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