Flex AI: Your questions, answered
Overview
What is Flex AI?
Flex AI is your AI design collaborator built directly into the Ceros Flex canvas. It's an embedded assistant — not a separate tool, chatbot, or content generator — that you can talk to, type to, and direct throughout the creation process. Because it lives inside Flex, it already understands your layout, hierarchy, structure, and design intent before it does anything.
Flex AI helps you across the entire creation lifecycle:
- Brainstorm and plan. Talk through concepts, explore structural directions, pressure-test copy angles, and shape your idea before you start building — so you arrive at the canvas with a clear point of view, not a blank page.
- Layout and build. Wireframe from existing pages, prototype new sections, recreate content from live references or screenshots, and generate working drafts with hierarchy and intent already in place.
- Create and adapt content. Generate and swap visuals, polish copy directly in context, translate and localize experiences, and produce on-brand variations in minutes.
- Clean up and scale. Organize layers, apply mass visual updates, handle responsive formatting, generate alt text, and keep files WCAG-compliant — all without leaving your flow.
- Fine-tune with precision. Every output is fully editable on the canvas. AI gets you close; you make it exactly right.
Whether you're a designer looking to protect your craft and operate at the creative direction level, or a marketer who wants to move from idea to prototype without waiting on a ticket, Flex AI meets you where you are. You stay in the creative seat and own every decision. Flex AI just makes sure nothing between the idea and the finished experience slows you down.
How does Flex AI compare to tools like Figma or Gamma?
While platforms like Gamma focus on generating static slide decks, Flex AI allows you to describe and design fully responsive, interactive content. Whether you’re building a complex business landing page or high-end web visuals, Flex ensures your brand style remains consistent across every screen size automatically—something a basic layout tool can't do.
What makes Flex AI different from other AI design tools?
Many AI tools feel "bolted on," forcing you to fix clunky outputs in a vacuum. Flex AI is built directly into the Ceros engine, so it understands your canvas hierarchy before you even hit generate. This allows you to watch your ideas come to life as fully editable layers, making it easy to refine every detail or add video elements without ever leaving your workflow. You aren't just getting an AI image; you're getting a professional design foundation.
Is Flex AI a replacement for designers?
No — and that's intentional. As an AI design tool built for professionals, Flex AI is built to elevate designers and enhance their creativity, not replace them. It absorbs the repetitive, mechanical work that pulls creative focus away from what actually matters: the thinking, the craft, and the judgment that determines whether content connects. Designers who use Flex AI don't do less design work — they do better design work, operating at the creative direction level rather than the production level.
How is Flex AI different from vibe coding tools like Lovable or Bolt?
Vibe coding tools are AI-first: the AI builds, you prompt. Flex is canvas-first: you build, the AI assists. As an AI design tool built on a stable design system, everything Flex AI creates is fully editable by a human — you can click directly on any layer or element and adjust it yourself, just like any professional design environment. AI-first tools generate freely but lack a stable structure underneath, which means editing usually requires re-prompting. In Flex, direct manipulation is always available. Creative control never leaves your hands.
How does Flex AI work?
What can I actually ask Flex AI to do?
Flex AI can handle a wide range of tasks across the creation lifecycle. You can use simple prompts to get started — ask it to clean up and rename layers, check and fix accessibility issues, resize content for different screen sizes, translate copy into other languages, generate or swap images, apply bulk style updates, and more. You can also use it as a thought partner early in the process — brainstorming ideas, exploring structural directions, and pressure-testing copy before a single design request is filed.
There's no need to master prompt engineering to get value. Start with something as straightforward as "make the headline bigger and bolder" or "add alt text to all images" — and edit from there.
How much do I need to know about prompting to get good results from Flex AI?
Not much. You can start with simple prompts — "Make the headline bigger and bolder," "translate this paragraph to French," "add alt text to all images" — and Flex AI will generate designs you can react to immediately. From there, you refine and fine tune the design by continuing the conversation: ask it to adjust, push back on what it generated, or customize specific assets directly on the canvas. The more direction you give it, the more precise the results get, but you don't need to master prompt engineering to get value. Flex AI is designed to respond to how people actually talk about design concepts, not technical syntax.
How does Flex AI understand my design — does it just respond to text prompts?
Unlike standalone AI design tools that respond to prompts in a vacuum, Flex AI is context-aware, not just prompt-aware. Because it's embedded directly in the Ceros canvas, it reads your existing layout, structure, and hierarchy before responding. That means its suggestions and outputs are calibrated to what you're actually building — not AI-generated in a vacuum and handed back to you as a starting point. You direct it like a collaborator and fine tune as you go. It responds with output that already fits your design intent. Think of it as a canvas-aware creative partner: it understands the composition of your design, the assets in play, and the relationships between them before it makes a single change.
Can I use Flex AI to brainstorm and plan content before I start building?
Yes. This upstream use is one of the most underrated things Flex AI does. Before you've built a single design, you can talk through a concept, explore different structural directions, brainstorm copy angles, and pressure-test the flow. Flex AI responds, pushes back, and helps you build toward something real.
Think of it as a thought partner in the sidebar that’s available before design is in the room, before the brief is filed, and before the first meeting. That's where Flex AI can cut the most time from your process.
Can I use an existing design, screenshot, or URL as a starting point in Flex AI?
Yes. You can upload reference images or simply provide a URL to give Flex AI a foundation for your design. This is one of the fastest ways to generate a working draft; Flex AI analyzes the structure and hierarchy to rebuild the layout directly on your canvas. While you’ll likely want to refine the final visuals to get them to 100% parity, it’s a powerful way to describe a vision and watch it transform into an editable business asset in seconds.
Can Flex AI help me make my content responsive?
Yes. Responsive design is one of the core tasks Flex AI can take off your plate. Rather than manually adjusting layouts for different screen sizes, you can ask Flex AI to handle the responsive formatting work — preserving your design intent across mobile, tablet, and desktop without requiring you to rebuild from scratch. It's a consistent, reliable way to ensure your content looks right everywhere, without the tedious manual work of adjusting things one at a time.
How does Flex AI help with accessibility compliance?
This is one of the highest-value things Flex AI does (and one of the most tedious things it's replacing). You can ask Flex AI to review an entire page for accessibility and it will:
- Add alt text to images
- Apply aria-labels (including to shapes with background images)
- Analyze your text and apply the correct semantic header tags (H1, H2, etc.)
What used to take an hour happens in a single prompt. Because Flex is HTML-first by architecture, the accessibility baseline is already higher than comparable design tools. Flex AI builds on that foundation by making accessibility part of the workflow, not an afterthought you deal with at the end. For the full details on the ways Flex can check your content against WCAG accessibility standards in our help center.
How can Flex AI help me improve SEO for my design?
Flex AI handles the technical SEO groundwork that's easy to neglect. Alt text, aria-labels, and semantic header structure (H1, H2, H3) — all of it can be applied across an entire page in a single prompt, ensuring search engines can properly read and rank your content.
Can Flex AI translate or localize content?
Yes. Flex AI can translate copy directly within your Flex canvas, with layout, hierarchy, and design intent preserved across languages. This means localized versions can be ready in minutes rather than requiring a separate production cycle for each market — a significant efficiency gain for any business operating across regions or languages.
Can Flex AI generate or replace images?
Yes. Flex AI can generate new visuals and swap out existing images without requiring you to leave the build environment. AI-generated visuals are added directly to your canvas, so early-stage reviews can move forward without stalling on placeholder assets.
Flex AI also lets you turn a static image or simple prompt into video directly in Flex, making it easy to add motion and bring your content to life. Whether you need a looping background, an animated hero, or quick motion to increase engagement, you can generate it right where you're building.
Visual iteration — across both images and video — happens in the build flow rather than through a separate handoff process, meaning you spend less time searching for assets and more time refining the creative.
Can I edit what Flex AI produces, or am I locked into its output?
You're never locked in. Everything Flex AI creates is fully editable — you can click directly on any element and adjust it yourself, just like anything else on your canvas. Flex AI gets you close; you make it exactly right. Whether you want to refine the copy, adjust the layout, or customize the style of a specific element, the final design is always yours.
How do I get started using Flex AI?
Flex AI is built into Ceros Flex. If you're already a Ceros user, you have access and can start using it directly from the canvas. Visit our help center or explore the broader Ceros Educate Help Center for a walkthrough on getting started.
Pricing & access
How is Flex AI priced?
Flex AI uses usage-based pricing through a credit system. Every account with Flex AI enabled starts with 10,000 free credits per month, equivalent to $100 in value. If you don't use it, you don't pay for it — an approach that aligns well with how Ceros scales across teams and departments.
Credits are consumed when you submit prompts, with usage depending on the complexity of the task. You can purchase additional credits at any time.
How do Flex AI credits work?
Every time you send a message to Flex AI, it uses credits. How many depends on what you're asking: a quick headline rewrite costs very few, while a full-page accessibility review or layer rename costs more. Complexity and the amount of content Flex AI needs to touch are the main factors.
For a detailed breakdown with real prompt examples and typical credit costs, see the Flex AI Credits & Usage guide.
How many free credits do I get, and do they roll over?
Every Ceros account gets 10,000 complimentary credits per month (worth $100), refreshing on the first day of every month.
Worth knowing: unused complimentary credits don't roll over, they reset each month regardless of usage. Purchased credits are different: they don't expire and don't reset at the end of the month.
Who can access Flex AI, and is it a separate subscription?
Flex AI is an add-on to Ceros Flex, not a separate standalone subscription. It's available to Ceros customers on Flex and is not available in Ceros Studio.
Security, privacy & enterprise
Does Ceros train AI models on my content or data?
No. Ceros does not train AI models on your content or data. Your work stays yours — it is not used to improve or train any underlying models. This is a core part of how Ceros applies artificial intelligence responsibly across its platform.
Is Flex AI compliant with enterprise security standards?
Yes. Security, privacy, and compliance are prioritized at every stage of Flex AI's development. Ceros applies AI in ways that respect customer trust and align with enterprise-grade security expectations. For details on responsibilities and limitations when using AI-powered features, review the AI features terms and conditions. If you have specific compliance requirements or questions about how Flex AI fits your business, contact your Customer Success Manager to discuss your organization's needs in detail.
Who owns the content Flex AI helps create?
You do. Flex AI is a tool that assists your team in building content — the creative direction, the decisions, and the final output belong to you. Ceros' position is explicit: humans are always the author of creative direction. AI in the Flex platform is there to accelerate your designs, not to dictate or claim ownership.
Is Flex AI suitable for regulated industries?
Ceros' approach to AI — no model training on customer data, enterprise-grade security standards, full human control over output — is designed with regulated and compliance-sensitive environments in mind. For businesses in industries with specific data governance requirements, we recommend connecting with your Customer Success Manager.
Flex AI vs. the rest of your workflow
Will Flex AI replace the need for a design team?
No. Flex AI is built to make design teams more valuable, not redundant. By absorbing repetitive production tasks — layer cleanup, alt text, bulk style updates, responsive formatting — it allows designers to stay in their creative flow and focus on the high-judgment, high-craft work that actually determines whether content connects. The teams seeing the biggest impact from Flex AI aren't reducing headcount. They're shipping higher-quality work faster.
How does Flex AI fit into an existing creative workflow?
Flex AI works at both ends of the creation process. Earlier on, it acts as a thought partner: helping marketers brainstorm ideas, explore and refine structural directions, and arrive at design kickoff with visuals worth reacting to rather than a brief that needs interpretation, especially when you’re looking to create interactive content without code in Ceros Flex. Later in the process, it acts as a production accelerator for designers: handling finishing tasks, applying changes at scale, and keeping the workflow moving without context-switching between tools. It fits into your existing process rather than requiring you to rebuild your workflow around it — and the high-quality visuals it can generate are ones you'll find yourself reaching for consistently.
How does Ceros Flex support AI-driven design collaboration?
Flex uses AI to refine the tedious parts of the design process—like resizing layouts and checking accessibility—so your team can focus on the creative visuals. Because Flex works seamlessly with MarkUp, you can watch feedback happen in real-time, allowing your business to iterate and generate final assets faster than ever.
Can I use AI to generate assets for my marketing materials in Flex?
Yes! While other tools generate generic templates, Flex AI allows you to describe a concept and instantly create high-quality, custom visuals tailored to your brand. You can refine these images—from hero shots for a business landing page to unique video-style textures—ensuring your creative style stays consistent without needing external stock libraries.
Can marketers use Flex AI without professional design skills?
Absolutely. Flex AI is built for business users who want to jumpstart the creative process without waiting on a design ticket. Much like how Gamma handles slide deck research, Flex AI assists you by generating initial layouts and accessibility-compliant color schemes from a simple prompt. You can watch your ideas take shape as a working draft, then describe further changes to refine the visuals—all while maintaining the polished style of a professional designer.
Can Flex AI help maintain brand consistency across my content?
Yes — and there are two tools working together here. Flex AI lets you apply AI-powered bulk style changes across a page through a natural language prompt: ask it to update fonts, colors, or copy tone and it handles it in a single request, making it useful for creating on brand designs at scale or cleaning up branded assets after a rebrand. Theme & Styles lets you define reusable colors and text styles at the experience level — update a style once and every element using it updates automatically. Brand Kits, coming soon, will extend this to account-level brand guidelines so colors and fonts stay consistent across all your branded assets and projects. Together, these give creative teams a practical path to consistent, on brand designs at scale — without manual rework every time something changes.
What's on the Flex AI roadmap?
Ceros is actively developing new AI-powered capabilities anchored in one clear standard: does it deliver tangible value by freeing time, improving quality, or elevating creative impact? New capabilities — from smarter layout generation to expanded image controls to deeper brand governance features — are rolling out on an ongoing basis. For the latest on what's in development, connect with your account team, explore the Flex AI product page, or review the broader product roadmap for platform updates.