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An infographic – which combines the words information and graphic – refers to an illustration, chart, or diagram that presents complex data or information in an easy-to-understand, visually appealing way using graphic elements. Infographic software is a tool that allows users to make infographics more appealing by transforming them into interactive experiences.
Infographics make it easier for businesses to visually present their ideas and stories in a captivating way which can help them better establish their brand’s identity. Infographics can be published directly on a company’s website or can be easily shared on social media or other platforms.
While publishing infographics in print format may bring in some benefits, such as giving customers a sensory experience of being able to see and hold an actual infographic ad, digital infographics may be more effective. In terms of audience reach, digital infographics may be easier to distribute, meet customers on the channels where they already are, engage audience attention, and help tell a brand’s story.
Ideally, an effective infographic contains valuable content such as:
- Real-world examples and concrete statistics to make convincing points.
- Aesthetically pleasing graphics with a focused flow.
- A clear message that isn’t lost in complex design
- Interactive elements such as moving features that are appealing and dynamic.
Ceros helps clients create an engaging and effective infographic website which transforms their content into an interactive experience. With Ceros, users can create interactive infographics that tell a compelling story from the content and the design perspective. Additionally, Ceros users won’t need to have background knowledge in coding or web design.
Ceros offers designers useful tools for creating customizable callouts, animations, and layouts. Ceros’ dedicated support team can help users make the most of the platform and design interface. Users can publish their interactive experience with just a click of a button. Plus, Ceros has built-in analytics that can track results and show how and where the consumers are interacting with their content.
Best Infographics Software
Infographics software is an invaluable tool that can help users translate complex data into digestible and appealing visuals. However, putting together all the important elements of an infographic can be a challenging task. It is important to choose the best infographic software that can make the process of enhancing infographics easier for novice designers and non-expert users who do not possess extensive coding knowledge.
When choosing the best infographics software, there are some important factors to keep in mind. First, an infographic software may have a wide range of customizable themes, templates, fonts and color palettes that can help an infographic creator create interactive experiences that capture an audience’s attention.
Ceros allows users to create bespoke designs to suit their messages and branding in order to engage their target audience. Ceros also offers an array of tools that can help designers incorporate animation and other special effects into their experience.
Another element that a brand may want to consider is the user interface of the software. A strong infographics software should have some staple design features, such as drag-and-drop editor, that can easily be used by marketers with no coding experience. With Ceros, users can drag and drop digital assets directly into the Ceros studio, or import their own library files and make design updates in real time. Again, this would require minimal to no coding knowledge from content creators.
Additionally, an infographics software could be used to support multiple platforms. Some infographics software run only on desktop and laptop computers while others are designed for mobile applications. As a web-based solution, Ceros can support experiences on desktop and mobile, and these experiences can be distributed across many digital marketing channels, including social media and email.
An infographic maker can transform a complicated and difficult concept or topic into an engaging experience. Experiential content is an immersive content that enables marketers to engage with their target audience in a creative and memorable way and can translate audience attention into conversion.
When building experiential content with an infographics maker, it is important to consider an infographic’s overall design, format, and render on specific devices. Businesses may carefully choose the best infographic maker that is easy to use even for content creators without extensive background in web design or coding. An infographic maker can amplify the visual communication designs of companies to help them better connect with their customers.
Ceros provides a wide array of infographic examples and infographic templates to give users inspiration on how to create their own designs and layouts. Furthermore, Ceros has an extensive range of editable infographic templates which users can edit and repurpose to build an entirely new content experience. Users can also pick different sections of various templates to copy and paste into the experiences they are working on.
Here are some important things to keep in mind when designing an experience using the Ceros template:
Ceros users can have the option to swap template images using their own images imported from their library. There is no need to do this manually as Ceros’ Image tool can pull up all the saved files from a user’s computer. Users can choose the image they would like to swap in from there. Aside from saving time, the Image tool also ensures that the animations, interactivity, and edits made into the original images will be retained in the swapped in images.
In editing text using the Ceros template, users can simply double click on the text box, or click the “T” icon, to make text edits. Text hidden in layers can be made visible for editing by clicking the eyeball icon. The visibility layer can be turned off again by toggling the eyeball icon once more. Other typography settings, such as text color, size, and alignment, can be accessed in the design tab. Users can also upload their own brand font files.
Replicating animations from a template is made easy using the copy-and-paste animations shortcut. Users can copy an animation from one element and paste it into another. This can be done across different experiences.
Free Infographic Software
Designers and marketers may seek to use free infographic software tools that can help them create an infographic experience. Using free tools for video and photo editing can help enhance one’s experience with Ceros. Ceros offers a wide array of free stock images and other design elements, and users can implement creative assets from other tools into the experiences they create to make them better reflect their brands. There are many tools on the internet that may match your needs and which could be integrated with Ceros. Ceros users can import creative assets onto the Ceros platform and drag and drop assets into the experience they are designing.
Ceros users can also access ready-made design elements from the Ceros library or users can create their own design using a free infographic designer then reference it while using Ceros. Ceros is not a free infographic software, however, many Ceros clients have used some of the best free infographic software tools or checked out infographic software free download options that match their business needs before realizing they needed a more robust solution. Various free tools can be used in the process of creating infographics on the Ceros platform – some clients use free video and photo editing tools in conjunction with Ceros.
Online Design Tool
An online design tool can help users design engaging visuals for their digital content. An online design tool can also help streamline the design process, particularly for those who are creating complex designs.
Online design tools enable Ceros users quick access to a single platform to collaborate with their content creation and marketing teams in one place. Many online design tools are intuitive and could require little to no coding or web design knowledge to use efficiently. Since designs are safely stored on the cloud, designs can be updated easily in real time with Ceros.
As a cloud-based platform, Ceros can assist marketers and designers in creating content experiences on the web. Ceros users can reuse their styled elements across different projects. The Ceros software integrates with marketing automation platforms such as Hubspot to help drive engagement so that users can enjoy other tools that they find on the web that allow them to create content and creative assets that reflect their brand’s image. Ceros also integrates with popular analytics tools such as Google Analytics which enable companies to keep track of how their target customers are interacting with their published content.
Best Graphic Design Software
Choosing the best graphic design software for creating infographics is an integral part of the creative process. There are many online graphic design software tools, but not all of them provide the optimal content creation experience. Some graphic design software tools may not offer the features that a brand is seeking, or their features and functionalities may not be compatible with other tools that a content marketing team utilizes.
A good online graphic design software should have a wide array of templates and images that users can access readily to create the desired outcome based on their specific requirements. Moreover, companies should choose online graphic design tools with an intuitive interface.
Anyone in the in-house designing team with minimal or no formal training on coding can easily navigate Ceros’ content creative platform. When designing with Ceros, users can incorporate interactive design elements to breathe life and brand personality into their infographics. Ceros’ massive library of ready-to-use templates can enable users to create animated infographics and personalized videos. Ceros can also empower marketers and designers to build compelling content experiences at scale. Ceros has a collaborative workspace environment where multiple users can simultaneously access the Ceros platform in real time and publish their live content within a short period.