11 May
11:00am EDT

Content Strategy: Writing for a Digital Audience

In this small group training, we'll review a high-level analysis of online reader behavior, followed by best practices for writing for digital. Learn techniques for brainstorming engaging concepts, writing compelling headlines, and more.

Maggie Malach

Maggie is a Content Strategist who helps clients define their goals and structure content for interactive. A proud grammar nerd, her first love is working with copy and finding the optimal ways to tell stories.

Daisy Carrington

Daisy is a Senior Content Strategist with over a decade of editorial and commercial experience. Before joining Ceros, she led digital and social strategy across several shows at CNN's International HQ. Her expertise includes developing and packaging stories that people are hungry to read.