Digital Strategy: From Static to Experiential
In this small group training, we'll focus on digital strategy and the steps for taking your content from static to experiential. This session will walk through high level strategy for copy, structure, design, and build—while focusing on user engagement, visuals, and interactive opportunities.
Content Strategy: Writing for a Digital Audience
In this small group training, we'll review a high-level analysis of online reader behavior, followed by best practices for writing for digital. Learn techniques for brainstorming engaging concepts, writing compelling headlines, and more.