The top 10 interactive content examples

January 30, 2025 - 8 min read

The Top 10 types of interactive content examples (and why they work).png

The top 10 interactive content examples

Author: Mary Mattingly

Interactive content isn’t just a passing fancy — it’s here to stay. So why not get acquainted with it? ☺️

It’s not gonna bite, I promise. It’s gonna help your content stand out to your target audience and create memorable experiences. Keep this in mind: in a market saturated with endless posts and static screens, your potential clients need content that captivates, involves, and delights.

Hence interactive content — from dynamic quizzes to captivating infographics — a world both vast and vibrant, ready for you to explore. 

So, buckle up as we dive into the top 10 types of interactive content you can use to: 

✨ Dazzle your audience

💡 Inspire your next campaign 

🔋 Energize your content marketing strategy

Let’s make content unforgettable! 

What is interactive content?

Interactive content is any digital experience that invites users to actively engage and participate rather than passively consume its content. Think of it like this: instead of just reading the results of a quiz, you take the quiz yourself. Or click a chart to explore its data rather than just staring at it. 

It’s the difference between watching a movie at the cinema and actually living the movie by going to a 4DX show — two vastly different experiences. 

In short, instead of consuming traditional static content linearly, like reading a blog post, interactive content encourages visitors to take action, such as clicking, swiping, or inputting information. 

As a result, it’s more memorable, personal, and enjoyable.

Now, what types of interactive content exist out there? 

Let’s look at the Pokedex. 

What are the top 10 interactive content examples?

Interactive content is like a delicious meal: there’s a flavor for everyone. 🤌

In the following paragraphs, we’ll explore these different dishes and tell you why each is a masterpiece in creating memorable interactive experiences. 

1. Quizzes

In the world of interactive content, quizzes are a true crowd-pleaser. They’re like snacks — irresistible and bite-sized, able to satisfy even the most stubborn people. 

Interactive quizzes deliver quick bursts of fun and user engagement that reveal your inner spirit animal, test your knowledge, or guide you to your ideal product. 

A festive promotional image for the Veolia Xmas Quiz

Why it works: Quizzes like those on Buzzfeed are super effective because they’re fun and capture people’s interest. Their magic lies in connecting people due to their highly shareable nature. 

Like this example — people feel encouraged to share their results and even persuade their peers to do the same. It’s Christmas, after all! 

2. Polls and surveys

Polls and surveys are the popcorn of digital marketing. 

Quick to consume, they’re addictive and light, making them a treat for your audience’s short attention span. Polls and surveys thrive on social media due to their easy set-up and ability to collect valuable insights from your target audience. 

Example: Mentimeter

A Mentimeter poll asking 'What business features do you need the most?' with a horizontal bar chart displaying responses.

Why it works: Polls and surveys are quick and satisfying. A single click can show you how your thoughts compare to others, like grabbing a handful of popcorn for a quick munch. They give instant feedback, and their real-time element keeps users excited and invested in them. 

Plus, they spark conversation and can cover various subjects, from serious to fun topics. 

Look at the example above. It’s simple, but it catches your attention through the different colors and the fact that you can immediately see the results after selecting your option. 

3. Interactive infographics

If you wanna offer your loyal followers a real gourmet meal, create interactive infographics — the true showstoppers of content creation

Infographics are usually great for presenting complex data and statistics engagingly and simplifying information so potential customers can understand it better. 

Example: Mastercard

An interactive infographic by Mastercard titled 'From Cowries to Contactless,

Why it works: According to Venngage, infographics are 30 times more likely to be read than a written article. This dynamic blend of visuals, animations, and clickable elements can break walls of data into digestible chunks, thus making complex topics easier to understand and more enjoyable to read about. 

Besides, they’re easy to make. Even with a rudimentary design tool, you can create an infographic in an hour or so that looks amazing and generates more social shares than other types of content.

This particular infographic has plenty of small animations and clickable elements that make it exciting. Users can select a category they wanna know more about, which improves their experience. 

4. Calculators

Not quite edible, interactive calculators are more like the scales used to measure the amount of flour in a recipe. 

Usually, users input numbers, preferences, or choices to receive personalized results, whether that’s calculating their monthly budget or finding the perfect mortgage payment. 

Due to their flexible nature, calculators allow businesses to customize their products or services based on people’s needs, simplifying decision-making and increasing customer satisfaction. 

A CAC (Customer Acquisition Cost) calculator by Pax8 with a dark blue background,

Why it works: Instead of letting people guess their vacation budget and receiving a static answer, calculators allow them to explore a whole new world of possibilities. 

They’re fun, engaging, and valuable, giving you a competitive edge. 

The calculator above allows users to input the numbers but also gives them the ability to select their currency. The results are immediate and it definitely shows off what the brand can do for them. 

5. Interactive videos

Remember that Black Mirror episode, ‘Bandersnatch,’ created by Netflix, where you controlled the outcome of the story? 

Interactive videos are just like that — instead of passively watching the story unfold, viewers can make choices, click on hotspots, or explore layers of info within the video itself. 

An interactive video feature showcasing Jon Snow from 'Game of Thrones' with the title 'Bastard of Winterfell.'

Why it works: Like building a Subway, you can choose different ingredients to tailor your experience through features like in-video quizzes, branching storylines, etc. 

While they’re not the most budget-friendly option, interactive videos are a fantastic choice for pushing your boundaries and delivering immersive and undeniably memorable experiences.

The Jon Snow example has videos peppered throughout it that users can click on to see various clips of the character’s life. Definitely provides a wonderful interactive experience! 

6. Assessments

Think of interactive assessments as a personalized menu: you receive meals based on your own preferences, as if it’s been created just for you. 

Which it was. 😅

Let me explain it better. They’re tools designed to gather information about the users in the form of ratings, choices, or questions: data which they then process to provide personalized feedback or suggestions. 

Their objective is to gather valuable information about their audience base, such as behavior, skills, preferences, or knowledge. Interactive assessments can take many shapes, such as a career aptitude test. 

An interactive assessment tool titled 'Contact Center Metrics Benchmark Assessment.'

Why it works: Much like the aforementioned gourmet meal tailored to your taste, an interactive assessment offers deep insights into your user’s unique situation. 

It’s also an engaging piece of content because it offers users the opportunity to discover more about themselves or their needs while getting advice and recommendations in return. 

After selecting your type of call center, you’re invited to answer a couple of questions regarding your needs and pain points. At the end, the tool will assess your answers and give you a personalized solution — handy, huh? 

7. E-books with interactive elements

Interactive e-books are a digital feast, transforming passive reading into an immersive journey where the reader is in total control of what they explore and how they interact with the content. 

They look and feel like books, but here’s the twist: unlike traditional e-books, they contain interactive elements such as clickable images, videos, or animations to allow readers to engage actively with the material. 

In a nutshell, since users can manipulate, watch, or listen to the content, it enhances their learning or enjoyment. 

Cover of an interactive e-book titled 'How to Survive in a Post-Cookie World' by Terminus.

Why it works: The truth is, white papers and e-books aren’t as flamboyant as a video or infographic but they’re precious troves of info in a more digestible format. They make it easier for readers to grasp a subject and retain info, and give them a chance to reinforce what they’ve just learned through clickable diagrams or quizzes. 

The e-book I’ve selected as an example tells the story of Dan as he explores a post-cookie world. It’s informative, interactive, and engaging, using animations and storytelling elements to set the mood. 

8. Games and gamified experiences

Welcome into your life the ultimate form of immersive content: games

It’s like throwing a party — one that combines gamification elements of competition, reward, or challenge to engage users in a dynamic, interactive way. Think of simple trivia games or a role-playing adventure that turns tedious tasks into a rewarding activity. 

Be warned: Building and designing a game isn’t easy and it’s definitely a drain on time, resources, and budgets. Still, the benefits are worth it. 

A gamified holiday card example titled 'Holiday Card 2023.'

Why it works: The sense of progression and thrill people get from accomplishing their goals keeps users engaged and motivated and makes them come back for more. 

Like playing a hard video game and finally beating that annoying boss that keeps comboing you. 

Plus, the compelling world you build can create buzz on social media, drive brand awareness, and much more, making interactive games the only format that can achieve multiple goals simultaneously.

This wonderful example lets you play a simple game: spin the wheel! Based on what you get, you’ll have to solve a couple of challenges to win the game. Adding cute visuals turns a boring thing into a memorable experience. 

9. Interactive maps

Interactive maps are the atlas of digital exploration, letting users explore data, locations, and landscapes uniquely. Forget static maps that are snooze fests; with interactive features like click, zoom, filter, or route planning, you make the entire experience more dynamic. 

This digital tool helps audiences explore specific areas more deeply as well as different layers of data, whether for travel planning or analyzing weather patterns. 

An interactive map titled 'Top 10 Global Capital Sources,' featuring a ranked list of countries.

Why it works: Besides offering dynamic exploration, people can do it at their own pace, enhancing the user experience. Plus, it turns complex data into understandable visualizations. 

It might look like a simple map, but you can click on the countries to find out more about them. Instead of just staring at map.png, you can have fun with it and learn something new at the same time. 

10. Interactive webinars and live streams

Let’s end this wonderful menu with a delicious dessert. 🍨

Interactive webinars and live streams are live events hosted online that allow real-time interaction between the presenter and the audience. Okay, but what does it mean? How can you make it interactive? 

Viewers can interact with the content by asking questions, taking polls, and responding to chat prompts, creating a sense of immediacy and connection. In short, it makes people feel more involved in the experience. 

Example: Event Invite

An event invitation for a 'Global Summit' held in Boston, MA, from August 13-15.

Why it works: It’s easy: users get immediate feedback and value from the entire experience. They get instant answers to their questions and can participate in the discussions — overall, it’s a very social and enjoyable thing to be part of. 

A plain event invitation might not be enough to persuade you to register, but after this example, you’ll think twice. It’s amazingly done, it has persuasive CTAs, and contains all the information you need to make a choice. 

***

Found something you wanna get a taste of? 😋 

Go ahead and use interactive content to fuel your marketing campaigns. 

Speaking of which, let’s see exactly how interactive content benefits your strategy. 

How does interactive content benefit your marketing strategy?

I’ve blabbered about interactive content and its use cases so much I forgot to mention one important thing: its advantages. There must be a reason why so many marketers use interactive content to fuel their strategy, right? 

True, and here they are: 

  • It drives engagement: It captures people’s attention in a way that static content will never do. The heightened engagement increases the likelihood that people will stay on your site longer and even return in the future. 
  • It improves user experience: The more immersive experience allows users to explore the content at their own pace and follow paths that feel relevant to them. This builds trust and brand loyalty, as users feel their needs are satisfied and considered. 
  • It boosts lead generation: Interactive tools, such as forms, can capture valuable information about your target audience, which in turn helps you tailor future marketing efforts. 
  • It promotes education: Use interactive content to educate and inform your audience about your products and services. For example, you can create infographics to break down complex topics into digestible pieces, making learning more fun and accessible. 
  • It drives conversion rates: If your content is fun and engaging, it can directly affect purchasing decisions. Pricing calculators or virtual tours, for example, can help visitors decide whether your product is worth their time. 

TL;DR — interactive content is a powerful tool that takes your marketing to the next level.

You’re intrigued now but how do you start crafting it? 

How do you create interactive content?

Put on your working gloves — you’ve got some creating to do. 

Here’s all you need to know: 

  • Understand your goals: Have a clear idea of what you wanna achieve with interactive content, whether that’s increasing engagement, boosting brand awareness, or educating people. Doing this will help you choose the type of content more easily.
  • Know your audience: The interactive content you create should be tailored to a specific audience’s preferences and needs. Think about what topics they’re interested in, what they like, and their pain points. It’ll help you craft content that resonates with them on a personal level. 
  • Consider budget and resources: You don’t wanna start on a journey you can’t sustain. Interactive content takes your time and your money so you need to work within some limits before it’s too late. 

Most importantly, though, you need to use the right content platforms. And what do you know? I have just the thing…

Introducing Ceros

How can Ceros help you create interactive content?

If you need help creating high-quality interactive content, you need to call an expert

Let me tell you about Ceros’s expertise: 

1. It simplifies content creation with intuitive tools

Ceros makes crafting and editing stunning designs a breeze with its drag-and-drop interface and user-friendly tools. No coding or technical skills are required. Whether you’re a beginner or an experienced designer, you can easily add interactive elements—such as hotspots, clickable areas, hover effects, and animations—to bring your content to life and captivate your audience.

2. It speeds up the design process

With Studio, you can quickly craft visually stunning interactive content tailored to your audience. Whether you’re designing an interactive e-book, infographic, or landing page, Ceros offers a wide range of customizable templates to jumpstart your creative process.

These templates save you time and provide inspiration when you're feeling stuck. Plus, Ceros’ intuitive drag-and-drop tools give you the flexibility to fully customize designs or build them from scratch, ensuring every piece of content is unique and aligned with your brand.

3. You can collaborate seamlessly with your team

Ceros is not just a platform for crafting content; it’s a collaborative environment that empowers teams to review, refine, and adjust content in real time.

With MarkUp, you can seamlessly gather input from team members and stakeholders directly within the platform. Share drafts, leave comments, make edits, and keep communication centralized—all without the delays of switching between tools. This ensures faster approvals, clearer feedback, and a smoother creative process from start to finish.

4. It enhances the quality of your interactive content

Ceros helps you streamline the content creation process, delivering polished results that are engaging, error-free, and optimized—all with MarkUp’s help.

No more endless back-and-forth between team members and stakeholders: MarkUp centralizes feedback, edits, and approvals in one place, keeping everyone aligned. Plus, Ceros allows you to experiment and refine your content strategy by testing what resonates most with your audience, helping you create content that truly connects.

5. It delivers measurable results

Ceros empowers you to track and measure how users engage with your interactive content. With its built-in analytics, you can monitor key metrics like clicks, time spent, and device types to understand how your audience interacts with your designs. These insights enable you to make data-driven decisions, refine your content strategy, and create even more engaging experiences that drive results.

***

Sounds good? It does to me! 

If you want to schedule a demo with Ceros, follow me to the end of this article. 

It’s your turn now!

To summarize: Ceros is the only solution you need to create interactive content

Product demos, landing pages, presentations — everything your heart desires, Ceros can make it happen. So, if you’re ready to elevate your strategy, schedule a demo today.

Frequently asked questions (FAQs)

What industries benefit from interactive content?

How does interactive content improve user experience?

Can interactive content be reused or repurposed?

How do I measure the success of interactive content?

Is it difficult to create interactive content?

How much time does it take to create interactive content?

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