Stop blending in with the crowd and create content marketing that readers will remember. With a content design tool like Ceros, marketers and designers can build interactive experiences that drive more engagement than static content, all without having to write a single line of code.
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No more compromising on your vision. Whether you start with a blank canvas or use one of our templates, simply drag and drop digital assets directly into the studio, or even import design files like Photoshop, Illustrator, or Sketch. Then, add animations and interactions using our presets library. Before you know it, you’re up and running.
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Use a template
Build your ownOnce your content is published, drive your audience directly to the experience or embed it anywhere on the web. Ceros is compatible with virtually every CMS and can seamlessly embed in your site to give any page a bespoke look and feel. Easily update your live content in real time, optimize it for search, and get it in front of your audience with one click.
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Enterprise ready
Limitless revisionsManaging access to design work is as important as managing the work itself. Ceros lets you grant different levels of access, so your team can work together without stepping on each other's toes. Files can then be sorted in an intuitive folder system everyone can understand. Ceros even lets you preload templates with your brand assets and guidelines so everyone stays on the same page.
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TeamsDigital marketing has many components. One of the most crucial is content marketing. But exactly what is content marketing in digital marketing? Content marketing involves the creation and sharing of digital material to generate consumer interest in a company’s products or services. There are many different types of content marketing, but each is designed with the purpose of attracting targeted audiences.
Content marketing aims are often achieved through content marketing campaigns that center around a single goal. That goal might be to attract X number of visitors to a web page over a given period of time, or to attain a certain reach on social media. Campaigns are one of the best ways to ensure the success of your content marketing objectives, as they go all in to achieve the desired outcome.
Those who are new to content marketing, or even those wanting to step up their game, might consider working with an interactive content marketing platform to produce better content. Ceros is one such platform. Ceros offers a design studio for creating interactive marketing content. The Ceros platform enables marketers and designers to create many different types of interactive marketing content with no coding required. Using highly engaging and interactive “experiences” designed on Ceros versus using conventional content for content marketing can boost user engagement and improve marketing performance.
Ceros is a cloud-based design platform that powers the web’s most exceptional interactive content, providing businesses with everything they need to stand out in the crowded digital landscape. The platform powers landing pages, data visualization, ebooks, annual reports, sales decks, interactive quizzes, and anything else you can think of. More than just another software platform, Ceros can provide inspiration and industry-specific examples and hundreds of templates to users looking to create dynamic content.
What is marketing and types of marketing? You may be wondering what marketing is and how many types of marketing there are. To put it simply, there are many types of marketing. For instance, there is traditional marketing, which refers to the general type of marketing that predates the internet and other forms of digital communication. Traditional marketing relies on billboards, flyers, newspapers, and similar means of advertising. Inbound marketing focuses on attracting customers naturally, while outbound marketing involves intrusive promotion designed to push a message regardless of whether consumer interest exists or not.
There is also social media marketing. Under this model, brands are promoted on a more personal level. They engage with social media users, responding to their comments, running polls and hashtag campaigns, and more. And then, of course, there is digital marketing. All of the main types of marketing that are done online fall under the umbrella of “digital marketing,” and it’s become the best way to connect with potential customers from all over the globe.
Types of marketing activities range from social media campaigns to brand development. Today, there are many different ways to reach out to and engage with your audience, thanks largely to the internet. Content marketing is an important(and effective)way to draw customers to your brand and get them interested in your products.
As discussed previously, content marketing entails the creation and distribution of digital material to attract consumers. It isn’t typically done with the intention of advertising brands outright, but rather to generate interest in products or services that are relevant to customers’ needs. Your content marketing strategy might, for example, seek to answer a common question for consumers that could then lead them to take more specific, targeted action down the road.
Content marketing examples vary from business to business and industry to industry, and you can really let your imagination run wild in terms of what you want to create. The most useful content marketing examples are engaging, informative, and make you want to learn more about the brand responsible. For example, Hexaware used Ceros to create a unique Christmas card. This is an engaging experience that encourages audience interaction through various games and activities. In another example, CATS Cambridge designed a series of dynamic infographics to provide info on their engineering program.
The important thing with content marketing is to ensure that your content is relevant and solves some sort of problem. Remember that your goal isn’t always blatant brand promotion—content marketing’s primary aim is to answer a question or provide a solution. Greater consumer interest in your brand should naturally follow thereafter.
Just as there are many different types of marketing, there are different types of marketing strategy tools and techniques. Some of the most popular are paid media advertising, email marketing, and direct selling. There are also various types of content marketing strategies. Whatever types of content strategy ideas you’re looking for, it’s important to make sure that they’re compatible with your business model.
Ceros Studio can assist you in carrying out your content marketing strategy by equipping you with the software and tools to create and publish interactive digital experiences that drive engagement and sales. The Ceros Studio offers users the creative freedom to create pixel-perfect layouts. It features a rich freeform canvas where designers exert complete control over their designs with a familiar, intuitive interface. With Ceros Studio, you are in full control and are able to add engaging interactions and animations without losing function or flexibility.
Furthermore, Ceros Studio allows for design efficiency, enabling users to drag and drop PSDs, AIs, and Sketch files directly into the platform. You can go from static designs to living, web-hosted content in seconds. You can also embed anything—drag and drop content from your favorite sites, or write your own embed code.
When discussing the types of content in digital marketing, it would be remiss to not mention social media contents. As more and more people flock to social media platforms, they are getting most of their news and information from these sites, so it’s important to take advantage of different types of social media posts in order to reach your audience in the most effective way possible.
For social media content ideas, the first and most obvious place to turn is social media itself. You can draw inspiration from so many different businesses and creators and get a sense of what might work well for your own company. Some of the most common types of content for social media include images, video stories, written posts and blogs, and links to external content. The sky’s the limit in terms of what you can create on social media.
Hollister’s Color Change Tech experience for Snapchat allows users to play around with different clothing templates to determine the most appropriate shade for them. This is a great example of social media content that is both useful and interactive. Users can engage with the experience and get a better idea of what color might look best on them.
There are 4 types of content marketing to be aware of. They are email, blogging, social media, and video. Of course, there are many others as well, but these four are some of the most popular types of content marketing that exist today. Examples of content marketing are vast, but many, if not most, are at least somewhat tied to social media. Social media content marketing examples could include written posts, slideshows, and games.
With Ceros, you can design a number of different types of interactive digital experiences. The platform has a built-in integration with Getty Images and Video, allowing you to import and edit Getty assets directly within the studio. The Ceros Previewer allows you to view your experiences across different platforms and devices and share your progress with your teams. You can then address their feedback and update the files for optimal workflow efficiency.
Developing a successful content strategy can be difficult, but if you work with a content strategy template or content strategy framework, you can get a better idea of how to execute on your plans. You can also view a content strategy example for inspiration on how to create a content strategy that’s best for your business.
A successful content strategy may vary from one company to the next, depending on the business. Even so, content strategies often share a few common elements. First, they clearly outline their goals and determine target audiences. They also factor in SEO and keywords and seek to understand the topic at hand on a deeper level.
Once you’ve got your content strategy in place, you can get to work on implementing your ideas. Ceros provides the tools to help you get started. With Ceros, you can maximize the productivity of your team, allowing them to collaboratively design and refine experiences in real time. Additionally, Ceros’ roles and permissions feature makes it easy to manage access and visibility to your projects.
Ceros offers a built-in analytics dashboard that lets you track the performance of your experiences in real time. Built with accessibility in mind, the Ceros Studio supports features and tools in line with up-to-date accessibility requirements. Ceros-built content can be organized and managed in a way that makes it adaptable to screen readers and other browser-based accessibility tools.