Eighteen months ago, we started building something new.

Not because we needed another product, but because the way we create—and what we expect from our tools—had changed. We needed a new foundation for where creativity is headed.

We called it Flex.

The name comes from Flexbox, the CSS layout that makes responsive design possible. It felt right. Not just technically, but symbolically. Because that’s what this product is about: flexibility, adaptability, and the freedom to shape ideas that respond to the world around them.Our goal was to eliminate the friction that had crept into the creative process. The hand-offs, rebuilds, and compromises that quietly erode momentum.

Because for more than a decade, everything at Ceros has come down to one simple belief:

Creativity matters. And the tools should never get in the way of the idea.

The why

Design has evolved. The creative process hasn’t.

Today, audiences expect content that adapts, moves, and performs beautifully on every screen. But the process behind that work is still fragmented. Designers build in one tool, developers code in another, marketers publish in a third.

What starts as inspiration too often turns into coordination.

Flex changes that.

It brings design, animation, and publishing together, in one place, so teams can move from idea to impact without losing the creative flow.

It’s fast, modern, and HTML-first by design, built from the ground up for performance, accessibility, and scale. But more than that, it’s built to make creativity feel effortless again by removing the friction between vision and execution so creators can stay in flow. But the real challenge wasn’t just what we were building, it was how to make that power usable.

Making fully responsive, performant web experiences without code has always been technically possible. The harder part is making it intuitive, turning something as complex as Flexbox or breakpoints into a creative experience anyone can feel confident using.

That balance, between technical possibility and creative accessibility, has been at the heart of every decision we’ve made.

What Flex makes possible

Every creator knows the moment when things start to click. When the idea takes shape faster than you can describe it. Flex was built for that moment.

With reusable sections and components, you can build in minutes instead of hours. Responsive layouts just work. Update once, and the experience adjusts seamlessly across every screen.

Motion is built into Flex too, because great stories don’t sit still. Add movement, rhythm, and expression to your designs in seconds, without code, exports, or friction.

Under the hood, everything in Flex is built for speed and reliability, so the content you publish consistently earns high Lighthouse scores, meets WCAG 2.2 compliance, and outputs clean, semantic code. Because speed shapes perception, and accessibility builds credibility.

Where AI fits

AI is changing how we work, but we’ve been deliberate in how we’ve applied it.

In Flex, AI acts as a creative assistant, not a replacement for the user’s creativity.

It handles the repetitive parts of the process: things like resizing layouts, checking accessibility, and managing text and color updates. That means more time for the parts only humans can do;  making meaning, finding form, and telling stories that land.

With Flex, we’re not chasing hype. We’re building practical, durable systems that make creative work faster, smoother, and more scalable.

It’s a simple philosophy:

AI should amplify creativity, not automate it.

Built by people who care about the craft

The thing I’m most proud of isn’t the technology. It’s the people behind it.

Flex began as a four-person R&D proof of concept, a small team exploring whether we could merge design freedom with web-native precision. From that seed, we built a 25+ person team from scratch: designers, engineers, product thinkers, QA testers, and creative technologists, each adding their own fingerprints to what Flex has become.

There were many long days, with sometimes heated debates about the smallest details. Dead ends that led to breakthroughs.

But that’s how great products are made. Not in one leap, but in thousands of deliberate steps.

Now, seeing Flex in the hands of early customers, watching the first experiences go live, the first animations come to life, has been incredible. The feedback has been everything we hoped for: faster workflows, smoother collaboration, and stronger performance from day one.

What comes next

If this journey has taught me anything, it’s that creative progress doesn’t happen all at once. It’s the accumulation of small, thoughtful choices, and the people who care enough to make them.

We’ve built Flex to move creativity forward. Not just for us, but for every team trying to bring bold ideas to life faster, better, and with more freedom.

And, like any new product, this is just the beginning of a continuous learning cycle. Over the coming months, we’ll listen closely to how teams use Flex, what works beautifully, what doesn’t yet, and what possibilities we haven’t imagined. That’s the work. Building something powerful enough for the most creative teams in the world takes time, care, and partnership.

Our goal isn’t just to make a great product, but to build it with our users, learning together, refining together, and pushing the boundaries of what creative software can do.

And we’re only getting started.

Ready to see what’s possible? Explore how Flex is changing the way teams create interactive content.