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Types of Digital Marketing Tools
There are many different types of digital marketing tools. Since the phrase “digital marketing” is a broad one, the tools that meet one brand’s needs may differ from the tools that another brand requires. As such, keeping track of numerous different digital marketing platforms and tools can at times feel overwhelming.
Digital content can apply to a range of different content, from web copy and design to blog posts and client surveys. Any type of marketing that is displayed via a digital platform may be accompanied by a tool that can help simplify the content marketing development and sharing process.
The content involved can come in various forms as well. When you compare traditional content marketing with interactive marketing experiences, there are some clear advantages to using interactive marketing if you have the means. Today, traditional marketing content may be too static and uninteresting to perform on today’s fast-paced, digital platforms. Experiential content, on the other hand, is about drawing the audience in to interact with the experience. With interactive content, all the same forms of media remain but with the added element of interactivity.
For many businesses, experiential content may be a great option to improve engagement, as it is known to increase dwell times, click-through rates, and engagement overall. Traditional content may not be able to engage audiences as effectively as interactive content solutions.
Digital Marketing Tools And Techniques
Choosing the best marketing tools and techniques for your business is an important task. It’s important to stay up to date when it comes to marketing. Otherwise, you risk your business falling behind others.
Since it is a broad category, there is no shortage of digital marketing tools and techniques. While some marketing tools are singular-focused, it’s better to go with an option like Ceros. More robust marketing tools offer comprehensive options for business owners. Ceros is one of the top digital marketing tools out right now.
Some of the tools and techniques include:
Transform your content marketing into experiential media. Experiential content marketing increases the quality of your leads. While helping you stand out from the crowd, it also provides deeper analytics on your readership.
Building better brand experiences will lead to stronger leads and increased demand. Lead generation benefits from deeper analytics on the behavior of your visitors. Creative quizzes and other experiential content lead to unrivaled information on your leads.
Prospects are more likely to engage in immersive digital content. Experiential marketing makes building a narrative around your product easier. Additionally, it allows you to market your product in a way that invites participation from the reader.
Digital Marketing Tools List
Digital marketing tools allow businesses to market in the ways they would like to. Through experiential online marketing tools, businesses can also expect added interaction and analytics. Keep reading below for a digital marketing tools list:
- Quizzes, assessments, and lead generation – Collect deeper insights on your leads through the use of interactive quizzes and assessments.
- Immersive online marketing experiences – Utilizing experiential content for your web page invites the viewer to be a part of the content.
- No-code design and publishing tools – Tools like Ceros offer easy drag-and-drop capabilities for designing immersive content.
- Real-time Preview and Optimization – View your experiences as your customers will see them across many platforms. Then, update them on the spot for optimal workflow.
- Collaborative Tools – The ability for your team to all be able to collaboratively design and refine experiences is a necessity for some. As the workplace becomes more and more remote, these tools are increasing in importance.
- Performance analytics – One of the biggest benefits of creating all of this content is that it creates even more data points. Knowing what data your leads interact with is extremely valuable.
In sum, with Ceros, marketers could have access to a number of valuable tools. The most important strategy involves choosing the right solution for you and your needs. An online marketing tools list can help you better understand what tools are available.
Digital Marketing Strategy Example
Choosing the right digital marketing strategy for a brand can be a trying process. Truthfully, many do not even know how to create a digital marketing strategy to help their brand stand out from competitors. Luckily, businesses can utilize the examples of others who have had similar questions.
Looking at the digital marketing strategy example set by others, there are two important types of content to consider:
Provide a Personalized Experience
Generic conversations are quickly forgotten. Learning more about who you’re talking to and implementing that knowledge allows for a more personalized experience. Businesses can see a 20% increase in sales when using personalized web experiences. 78% of consumers believe that custom content is indicative of building a good relationship.
61% of consumers report they feel better about a company that delivers custom content. This further illustrates businesses need to be taking advantage of this. The most notable tool for doing this is a customer relationship manager (CRM). CRMs allow businesses to create personalized content and then send it out with custom delivery tools.
Create Interactive Content
Effective content marketing can capture the attention of your audience. After all, capturing and then keeping a reader’s attention is the main purpose of interactive content. By engaging your audience in the experience itself, you may be able to keep them invested long enough to make a meaningful impression. Users of interactive content will delight in a doubling of engagement rates and conversions. Additionally, dwell times triple when readers have a reason to stay on the page.
Content Marketing Tools
Content creation tools help businesses to make experiential content with ease. There are many different content marketing tools on the market. The right option will depend on your business’s specific needs but some content tools carry a broader appeal.
Ceros, for example, could be considered by some to be an industry leader in experiential marketing. Ceros’ content management tools allow users to create immersive experiences for their readers. Unlike other complicated design options, Ceros requires no coding whatsoever. That means that users can quickly create experiential marketing content that will draw in readers. The longer they dwell on your page, the more likely they are to convert into customers.
Ceros also provides collaborative capabilities. Meaning your whole team can work on projects together from anywhere. Content creation tools take the complexities around creating compelling digital content and make it easy enough for anyone to do. Integration with your CMS means that you can create individualized, bespoke content. Your content is easily updatable. Once published, you can push your audience directly to the experience or embed it on the web.
Finally, Ceros empowers businesses to be able to create, launch, and manage their content all in one place.
Digital Marketing Strategy Framework
Interactive experiences will improve any digital marketing strategy. When laying out the digital marketing strategy framework, it is essential to keep these in play. Interactive content inherently offers more engagement value than traditional options.
The three main areas this can improve are:
This refers to the number of people who come to your website and complete an objective. This objective is typically defined as a purchase but it can also be a download, signup, or other actions. Adding experiential content to their digital marketing plan could help businesses see an overall conversion rate increase.
The Dwell time is the amount of time a visitor spends on your website. Experiential marketing inherently improves this by adding a reason for your customers to interact more with the page. Businesses utilizing interactive marketing saw an 80% increase in dwell times.
Click-throughs could refer to a number of different things. In content marketing, it can be a definitive call to action that’s included. For websites, it can be a visitor who comes to and then clicks on a different link once they’ve arrived. This could indicate an interest in your product.
If you are focusing on these three things (and you should,) experiential marketing may be the most ideal strategy for your brand.
Effective Marketing Tools
The best digital marketing tools will provide you with the ability to create interactive content swiftly. Choosing a marketing tool that is right for your business is no small task. Effective marketing tools like Ceros will make the process faster.
The best marketing tools for your business may be the ones that allow you to personalize your content and make it more engaging to your audience. Some of these platforms take up more time than their worth. Difficult workflows, complex coding, and other time-intensive issues can make them an ineffective solution. Again, this will depend on your businesses’ specific needs.
Another thing that makes Ceros an effective marketing tool is its collaborative elements. Many other solutions make it difficult to collaborate remotely. Conversely, Ceros makes it easy to bring the team together from anywhere, anytime.
It is often up to each business to determine whether a marketing tool is effective for its general marketing strategy. There are many options available, but not all are right for every business. Still, for many, no-code design, collaborative capabilities, and a robust suite of tools could make Ceros a viable platform.