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Interactive Visual Content
Why is interactive content important? Interactive content, especially interactive visual content, has become a major component of many content marketing strategies. The importance of visual content is evident when analyzing the effects of interactive visual content marketing on consumers.
Today, the modern consumer is looking for more when it comes to content. Consumers are looking to have more meaningful and immersive experiences with the brands they encounter. Static, non-interactive content is not engaging users as well, and content with interactive features is becoming increasingly popular in response to these shifts in consumer behavior.
Ceros is a platform created for marketers looking to step up their visual content (i.e. online content that’s primarily image-based). It enables marketers to make their visual content more interactive, featuring a larger volume of animations and other creative interactive elements.
Many of the top designers responsible for creating marketing content have begun to leverage Ceros to transform their content. They use Ceros to create experiences that more deeply engage their audiences, tell unique and visually compelling stories, as well as encourage stronger connections with their brand. Designers and marketers alike are able to reap the benefits of utilizing highly engaging, interactive experiences by using Ceros to create this content rather than continue to rely on conventional content marketing.
As interactive, experiential content begins to dominate the marketing industry, you may find yourself or your team searching for ways to break into the practice, especially if you aren’t already well-versed in creating this kind of content. If you are a marketing director or part of an in-house team of designers and looking for novel ways to develop highly engaging content for content marketing, Ceros could be a good place to get started. Those at Ceros understand how important creative expression is and take it into account as the platform is developed.
What is Visual Content?
What is visual content, and what is visual content marketing? Depending on the types of visual content you’re using (with visual content meaning or referring to online content that’s primarily image-based), visual content can be a distinctive alternative to traditional marketing content. This alternative can often help you “stand out” from the rest of the crowd in ways traditional content cannot.
Common visual content examples tend to utilize elements like photos and videos, which you are probably already familiar with. Visual content can be a more palatable option for communicating messaging, as it decreases the risk of exhausting users with more “dense” or complicated options (e.g. long-form text). Visuals can also be easier to engage with, which could make them effective for marketing when used appropriately.
While there are plenty of visual content marketing examples featuring aforementioned visual elements, the effects of such marketing could potentially be elevated through the incorporation of interactive elements. Combined with the benefits of visual content on its own, interactive visual content could be an even stronger addition to a marketing strategy by encouraging increased engagement from consumers. Similar to standard visual content, interactive visual content can also be highly effective (when executed correctly).
Interactive Content Examples
Taking on an interactive content project, especially if you’re unfamiliar with the concept and its execution, can be a difficult task. Once you’ve grasped an interactive content meaning or definition, there are still other challenges to address. Beyond deciding which of the types of interactive content you want to create, it can also be hard to develop interactive content ideas.
In this situation, having interactive content examples to reference as you create your own interactive experience can be particularly helpful. Starting with an interactive content template can be an additional tool to consider as you approach such a project; templates of interactive content could potentially give you the boost you need to jump into the interactive content development process.
Ceros acknowledges the value of having examples to consult. Ceros offers some of its best interactive content examples sourced from other users, which you can review in order to familiarize yourself with all of the potential types of interactive content you could create. Furthermore, Ceros features a variety of templates to facilitate the process of getting started with designing many different types of interactive content. Ceros offers these tools and more to further encourage and inspire your own interactive content experiences.
Interactive Content Tools
The Ceros Studio is where you can turn your content dreams into reality. As an interactive content creator, you can access a variety of interactive content tools to transform your visual content for interactive marketing – tools which are simple and easy to operate intuitively. With the rise of interactive content in digital marketing, The Ceros Studio is presented as a no-code solution for businesses and designers looking to develop and publish interactive digital experiences that drive engagement and sales.
When it comes to creating the best interactive content you can, creativity stands out as a large aspect of the process. The Ceros Studio could be a good place to develop your creative projects, as it offers complete creative control for marketers and designers to create, collaborate, and update content in real-time. Part of this creative control is characterized by the ability to make pixel-perfect layouts with a rich freeform canvas, as well as the flexibility you’re given to incorporate animation and interactive elements into your content.
The Ceros Studio could also be presented as a solution to design content efficiently. You can import files directly into The Ceros Studio, embed external content, and access millions of Getty Images and Videos.
Interactive Social Media
Naturally, there is also an increased focus on creating interactive social media posts to engage those portions of audiences. In a world that is fast-paced, creating visual content for social media has almost become a necessary practice. Many people have the tendency to scroll past text-based content without a second thought in order to skip straight to more visually appealing content like photos and videos. One conclusion which can be drawn from this is the idea that engaging users on social media can be a difficult task; people could lose interest quickly and move on without giving your content or brand a chance.
One way to better captivate audiences could be to release more interactive posts for social media. You can find a variety of interactive social media examples on platforms like Facebook, Twitter, Pinterest, and LinkedIn that are meant to engage users. When you create experiences using Ceros, you can post them to social media in the form of URLs, increasing the potential of reaching similar levels of engagement in your own posts.
Your Ceros Experience can also be further optimized for social media platforms (specifically those which have Open Graph enabled) through customized titles, descriptions, photos, and so on.
Interactive Content for Instagram
Within the pool of interactive content marketing examples, you can see that one way to engage users on social media is through stories. By linking experiences directly in social media stories for platforms that have those features, you can use the experiences you create with Ceros to further engage followers on social media platforms like Snapchat, Instagram, and Pinterest.
When it comes to interactive content for Instagram, you can probably find a variety of Instagram content examples which utilize the story mechanism. As a user of Ceros, some of your interactive post ideas for Instagram could involve the integration of your Ceros experiences into your Instagram story. You can do this if your account is verified and/or you have 10k followers, which you can learn more about using resources on our website.
Since you can share your Ceros experience via URL, you could also post the link in your bio to increase the experience’s traffic directly from your profile. This could be especially beneficial if your Ceros experience happens to be the center of an active campaign; it’s also just one way, for one specific platform, in which you could drive more traffic to your experience. Similar principles could be applied to other platforms.
Visual Content Creation
As a visual content creator looking to improve your visual content strategy, an interactive content creation platform like Ceros can enable you to engage in interactive visual content creation at a fast pace while also making it more effective in terms of engagement. With a no-code platform especially, you can easily animate images and control the user’s experience from start to finish through the utilization of interactive design elements.
You can view a number of visual marketing examples that incorporate interactive elements via the Ceros website. As mentioned previously, you could use these examples from other Ceros users to familiarize yourself with interactive visual content in general, as well as collect inspiration for your own visual content ideas augmented by interactive, experiential qualities.
The Ceros platform could be a great solution for marketers and designers involved in interactive visual content generation. Whether you’re inexperienced or a well-seasoned visual content veteran, Ceros provides the resources for you to learn from other creators and create your own content. With the impact of interactive visual content being fairly clear, there’s potentially no better time than now to start making your own content (or step up your current content) featuring various unique, interactive elements.