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Communicating with customers can be a challenging endeavor. For that reason, so many marketers often find themselves seeking out inventive ways to engage their audience. The most recent strategy for keeping the focus of viewers is through interactive tools.
The phrase “interactive tools” refers to the various platforms that create interactive content. Through these tools, businesses can greatly improve their engagement and conversions. There are as many ways to make creative content as there are forms of media. Interactive presentations, interactive social media posts, and interactive blog posts are good examples.
Additionally, there are many tools to create interactive content. Some of them are simplistic and may focus on one social media website or form of media. Others may involve creating posts for multiple channels at once. In any case, the versatility of interactive tools often extends beyond being a simple tool for content creation.
By creating more engagement content for your audience, you can also gather essential data. For example, by tracking the course of a customer’s journey on your website, businesses can create buyer profiles. Businesses can store and harness all the information gained if done properly.
That said, some platforms may take extensive training and practice to learn how to navigate and use. Winding up with the wrong solution can be costly and keep your team from creating the content that you envision.
That’s why it’s important to thoroughly understand the process and the platform options. If you go into the decision without an evaluation of the needs your company has and the ways in which you can meet them, you may not be able to reach your audience effectively. Ceros provides you with the tools you may need to create memorable interactive experiences.
Interactive Tools For Presentations
Presentations can be particularly challenging, as their success can depend largely on the engagement level of the audience. Finding a balance between an enjoyable presentation containing no substance and a dull reporting of information can be difficult.
The benefit of using interactive tools for presentations is that they provide more engagement for the audience. Typical presentations include unrelated content as a way to keep the attention of the audience. Many of us have experienced someone giving a presentation using this method. These presentations may attempt to engage the audience with tactics such as: semi-related gifs, bullet points that are actually jokes, and video clips that may or may not play.
While these strategies may be effective at times, they could come off as insincere or bland. What’s more, these gimmicks could possibly obscure the presenter’s message. By contrast, presenters can use interactive tools to create content that engages the audience with a clear message.
Especially in an increasingly digital world, interactive content can revitalize a remote presentation. There is no shortage of presentation tools examples. It can be helpful to find examples that most closely match your own visions.
Unlike traditional business presentations, most can access these interactive presentations online. This makes them easier to keep up with as a team and inspires collaboration. Using interactive presentations will help you deliver your message to your audience. It does this by keeping them more engaged and creating a more enjoyable and memorable experience.
If you are looking for tangible inspiration, you can take a look at some of the examples provided by the interactive content company Ceros.
Interactive Tools Examples
There are numerous interactive tools examples that can help you utilize interactive tools to enhance presentations. Below are what some marketers and content creators may find to be the best interactive tools, as well as strategies for making use of them:
A media kit is a set of promotional materials which sits on your site for the press. Take a look at the kit Buzzfeed put together as a good example. By adding accents to your important content, it will catch the attention of the person reading it. In cases of press kits, interactivity allows you to retain the attention of readers. It does this while simultaneously emboldening your most favorable information.
Mobile banking company MX Technologies wanted to put together informative content on their product. Knowing that customer attention doesn’t last long, they knew they had to make the content captivating and engaging. With Ceros, they were able to create a page that highlights their service in a way that kept the focus of the crowd.
Case studies provide prospective customers with concrete examples of work that your business has completed. Of course, a dry case study won’t keep people on the page long enough to understand the great things said in the study. Making case studies interactive allows readers to interact directly with the content rather than simply read dull words on a screen.
Interactive Content Tools
There will always be value in creating new ways for customers to engage with content. Adding interactive content attracts the attention of more customers. Additionally, it allows you to highlight your most important information and make sure that it stands out.
The next question asked after learning of its importance is how to create interactive content. Luckily, there are interactive content tools that make creating engaging content easier. Some of these tools are a little complicated to learn but many aren’t.
Building interactive web content in-house would require help from an experienced web developer and could take a long time. By contrast, interactive content creators like Ceros offer drag-and-drop capabilities. This means that anyone can create compelling, interactive content.
Through this, Ceros is taking the ability to create engaging content and giving it to the marketers and designers. While there are many different options available for content creators, Ceros has a proven track record of success.
Interactive Digital Marketing
When it comes to digital marketing, interactive web tools are a necessity. Interactive digital marketing tools have a multitude of benefits that should not be ignored. Standing out from the crowd is just the beginning of what these tools have to offer for your business. Perusing interactive digital marketing examples could help you better understand what effective interactive digital marketing looks like.
In addition to increased visibility, audience interaction tools provide more opportunities for engagement. These engagement opportunities allow businesses to create in-depth buyer profiles. More points of reference also allow business owners to better understand and optimize their page. Data is king when it comes to marketing — more data points will only lead to better, more comprehensive data
Buyer profiles allow you to improve your lead quality through more information. Having the ability to know the points of interest they had before making that initial call creates a massive advantage. A higher amount of engagement will also lead to more leads entering the top of the sales funnel.
The increased performance of interactive content compared to traditional marketing content is significant. Engagement marketing can reap some meaningful benefits. These benefits include a 22% increase in conversions, an 80% increase in dwell time, and 10x the amount of click-throughs.
Best Interactive Content
There are many different forms of interactive content. There is interactive content for Instagram, interactive blog examples, and many more. Interactive content gives more reasons for your viewers to stay put and can improve any part of a marketing strategy.
The best interactive content examples involve an investment in all forms. interactive content will improve engagement. Moreover, the best interactive content platforms offer cross-platform capabilities as well. This means that they offer tools to easily post content across multiple platforms. Other online interactive content may focus on one specific platform like Instagram or Pinterest.
Even if marketers are planning to focus on a single form of media, going with something more comprehensive may be better. This is why Ceros is a good option. Ceros works with businesses across many different industries to offer a robust set of tools.
Interactive Content Ideas
Knowing the importance of interactive content itself is important; however, you must also know how to utilize it as well. Understanding how to utilize interactive content is essential for creating memorable content for your audience. Regardless of skill level, inspiration is always right around the corner, waiting to improve our strategy.
Those looking for interactive content ideas need not look any further than the website for Ceros. There, you could find an interactive content template to use as guidance. Showcasing how clients have utilized their interactive elements can be helpful for your own projects.
These interactive content examples vary greatly in industry and type. On one end, HBO’s example of promotional material from the hit show Game of Thrones. This offers a good reminder that even something as captivating as Game of Thrones utilizes interactive content to keep focus.
On the other, Vice News’ example from a report they created on AI and humans. While the topic is captivating already, many people skim articles and can miss out on key details. By highlighting the important elements, they can achieve higher visibility.
If you’re still looking for more inspiration, Ceros has also compiled a list of original presentations for you. Regardless of what you’re looking for, Ceros could help you create interactive experiences that could engage your audience and bolster your brand’s image.