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Interactive Marketing Tools
As technology develops, marketers need to stay current on new, innovative marketing trends. Users are increasingly on the lookout for interactive experiences that provide informative content in an engaging way. Interactive marketing can help increase web traffic and leads, ultimately benefiting organizations across the board. Some of the best interactive marketing tools include quizzes, pop-up infographics, and advertisement games. All of these can be used to grab consumers’ attention and get them interested in your product.
Ceros is an interactive marketing company that provides a number of tools designed to help companies succeed in creating the type of content that consumers want to see. The software is built on the foundation of instructing users on how to create interactive digital content. It enables them to create their own interactive content on a no-code platform, and the Ceros Studio offers complete creative control for marketers and designers to create, collaborate, and update content in real-time. It features a rich canvas wherein designers are able to exert complete control over the designs with a familiar, intuitive interface.
With Ceros Studio, users are in full control of their experience. They can add engaging interactions and animations without losing function or flexibility, as well as drag and drop files directly into the platform to create living, web-hosted content in a matter of seconds. Ceros makes it incredibly easy for users to edit and write their own content and bring it to life in a way that’s engaging for creators and users alike.
In addition, Ceros offers a robust performance dashboard that utilizes a series of built-in analytics to track performances and experiences in real-time. The software is built with accessibility in mind, allowing clients across the design spectrum to easily understand and implement their creative ideas.
Types of Interactive Marketing
There are multiple different types of interactive marketing. Popular interactive content ideas include games that can be designed and deployed in a myriad of ways. For instance, the Jacksonville Jaguars designed an app through Ceros that engages users in a whack-a-mole-style experience in which they whack helmets and footballs on a digital football field for the chance to win a variety of prizes. These kinds of interactive marketing games are highly effective at engaging users.
Interactive marketing is also popular on social media, and can be particularly useful in targeting younger audiences. Interactive content for Instagram, for example, may include story polls and quizzes. These are not only fun for users, but can give designers a good idea of what’s resonating and what isn’t. It truly clarifies what consumers like and dislike about a certain product or service.
Interactive social media examples are vast and can be tailored to essentially any platform. Some of the most well-designed, engaging content examples can be found on apps such as Facebook, Instagram, and Snapchat. Using the Ceros platform, Hollister designed an interactive holiday gift guide for Snapchat. Users were able to click on different links and icons to pull up a list of popular gifts for both men and women.
Blogs are another great avenue for interactive marketing. Interactive marketing PPT (PowerPoint Presentation) is also good for engaging audiences in a fun, informative way.
Interactive Marketing Example
Ceros has equipped users with the tools to create customized interactive marketing experiences. The Ceros website contains several interactive content examples that businesses can draw inspiration from when designing their own content.
Animated GIFs are an interactive marketing example that involve the use of brightly-colored graphics made with the purpose of catching a consumer’s attention. Other interactive examples, such as, timelines are especially useful for providing users with an easy-to-follow overview of a certain historical event or scientific process. Goodwin Law recently produced an interactive timeline via Ceros that details the founding and milestones of Moderna.
Countdown timers are another example of interactive marketing and are used to get users excited about an upcoming event. A sports team, for instance, might design an interactive countdown clock that fans can use to keep track of the next big game. Timers such as these are a fun way to engage users, as well as draw attention to your brand.
Of course, interactive marketing is used in the world of advertising too. Interactive advertising examples often involve the use of augmented and virtual reality, quizzes, and QR codes. Overall, the purpose of this type of advertising is to get users engaged in an interactive experience that they won’t soon forget. It’s a great way to get them actively interested in the customer experience.
Tools to Create Interactive Content
Today, there are several different interactive content tools, free and paid, available online. With so many options on the market, it’s important to choose an interactive content platform that best suits your unique business needs and goals. Ceros offers a wide range of interactive web tools to assist diverse companies design engaging marketing content for their audiences.
On Ceros’ interactive web platform, users have access to a number of different tools to create interactive content. Within the Ceros Studio, users can create customized layouts and animations. They can also embed code and external links and resources. Additionally, Ceros offers MarkUp, a tool that allows users to collect feedback directly on their websites, PDFs, and images. The ChartBlocks tool, also included on the Ceros platform, lets users build a number of different types of charts. These various tools can be located in a centralized location within the Ceros platform called Product Hub.
While there are numerous interactive content marketing tools available, prioritizing your business’s must-have features can help you narrow down your options. At the end of the day, it’s important to use a set of tools that will help you reach your marketing objectives—and ultimately get through to the end user in an engaging, interactive way. Consider Ceros as a complete platform for creating different types of interactive marketing content.
In addition to creating content and viewing interactive marketing examples, you can track the performance of your Ceros experiences using marketing analytics. Here, users can see basic metrics such as visitors, page views, and referral sources for each piece of interactive content they create. They can also explore high level engagements—for example, average time spent, video completion rate, click rate, and social shares.
With Ceros’ granular interaction metrics, businesses can dig into their content performance on a granular level by examining the page view drop-off by page, number of clicks on specific objects, individual link CTRs, and time spent per page. You can use external integrations to drop in your Google Analytics tag, marketing automation tracking codes, and other snippets to ensure that your Ceros content is tracked correctly in all of your systems.
The best interactive content can be achieved through the use of analytics, so it’s important to keep up to speed on how well your company is doing in various areas of the marketing process. Ceros provides the tools to help businesses succeed in managing their analytics in a centralized, easy-to-use platform.
Interactive Marketing Campaigns
Content marketing campaigns that use interactive marketing strategies can improve conversions, dwell time, and click-through rates. These types of creative marketing campaigns are undoubtedly a valuable method for increasing brand visibility. Interactive marketing campaigns have become even more popular in recent years, attracting broader audiences and generating more leads.
Experiential content marketing provides a great channel through which to create and launch creative campaigns. Experiential content—such as the type that can be produced on Ceros—engages prospects with immersive digital experiences that strengthen the client-business relationship. Craft experiences at every touchpoint that help build a more meaningful brand experience for users.
With experiential content marketing, businesses can also increase the quality and quantity of leads entering their funnels. They’re able to stand out from the competition using a series of interactive, entertaining tools that make for a better user experience, and they can prove deeper engagement analytics. These outcomes can be achieved using Ceros’ platform.
There are several interactive marketing campaign examples businesses can view to get an idea of what they might want their own interactive digital marketing campaigns to look like. Ceros offers a number of examples through its platform which help companies understand their options and how they can take full advantage of this interactive marketing software.
Benefits of Interactive Marketing
The benefits of interactive marketing are numerous. It can improve how well your ideas are communicated to users, and engaging with content helps consumers understand and retain relevant information. This can lead to improved conversions, which, in turn, impacts your overall business success.
To further demonstrate the importance of interactive marketing, Ceros has a number of case studies. Each interactive marketing case study details the experience of a customer who was successful in creating interactive marketing content using the Ceros platform. Interactive marketing communication is critical to the success of companies in the digital age, so it pays to have a robust understanding of what interactive marketing is and how it can be created and deployed to provide the maximum benefit to your particular organization.