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Digital Experience Platform
A solid, quality digital experience platform could be the difference between effective and ineffective content production and sales tactics. These kinds of platforms are designed to engage an audience through the use of interesting, interactive experiences. When it comes to a digital or online platform, interactive features are equivalent to strong visual elements, animation, clickable buttons, and the like.
The benefits of digital experience platform services or software vary from provider to provider. Still, the overarching idea is that they provide a highly interactive user experience that aids in content marketing, leading to increased sales and engagement between potential customers and businesses. Platforms like these don’t just result in a web page to scroll through; they serve to provide an exceptional level of immersion to capture the attention of an audience. This kind of experience can help keep customers intrigued and provide a more interesting experience which, in turn, means stronger connection to and memories of a brand or business.
Ceros can be used as a customer engagement platform designed to facilitate the creation of captivating and entertaining digital experiences. Ceros is a fast-growing software company whose mission is to unlock creative potential with the assistance of a simple, easy-to-use platform. Ceros aims to go above and beyond what the typical digital experience creation software offers by providing support and educational resources. The Ceros platform consists of many features and tools that could aid inspiration, make your workflow faster and more effective, improve your final products, and assess content performance.
These days, many traditional marketing tactics and content production practices are becoming obsolete. Though companies still advertise in newspapers, more marketing and advertising happens online than ever before. Technology is becoming ever more prominent in the business and marketing world due to the level of potential and capabilities it offers. This new phase of internet content is mostly dictated by digital experiences.
Digital Experience Platform Companies
Several digital experience platform companies are popping up in response to this digital experience phenomenon. With so many options available, it can be difficult to know where to start or what to look for in a platform. Ceros is unique because it’s a “no-code” required platform, making it super easy to use.
Ceros’ solution allows creators to craft, publish, maintain, and analyze their interactive experiences, all without writing a single line of code. Therefore, there’s a boost in productivity, further enabling marketers and designers to create interactive experiences. Ceros stands out amongst other companies in the digital experience platform market as a flexible, sophisticated software provider that supplies its clients with various design and analytical tools.
Ceros and The Ceros Studio could be a great option for marketers and designers to craft interactive experiences online. The Ceros Studio offers its users complete control over the creative process so they can create, collaborate, and update content, all in real time. This program exemplifies a high level of functionality combined with creative tools that could help you and your team turn content dreams into reality. Ceros provides the technology, and you bring the creative ideas and inspiration to life.
Digital Experience Platform Examples
Ceros features many digital experience platform examples. These digital experience examples range from templates created by Ceros to real examples of experiences crafted by other users. You can take a peek at their inspiration page here.
As you can see from the page at first glance, Ceros has a diverse set of experiences made by their customers, along with a button you can click to navigate experience templates specifically. You have the option to look at the newest and most viewed experiences, as well as categories that allow you to filter by industry, type, and feature. Ceros Inspire is a great resource to consult to see what our software can do and how it looks in action. This could also allow you to view different digital experiences from customers’ perspective and take note of the qualities you appreciate the most.
Ceros Inspire shows you the vast number of ideas and designs possible when you create experiences with us. Ceros provides the basic tools the digital experience platform provides. But in addition, it complements those tools with unmatched, creative technology.
Best Digital Experience Platforms
The best digital experience platforms are easy to use, versatile, and effective. A quality platform should allow the user to create an abundance of interactive experiences. Sometimes, the platform that’s considered the best varies from industry to industry. Customers in different industries have different expectations for the experiences brands provide. If you’re the marketer creating content though, there may be similarities in what you want out of a digital experience platform.
It’s also ideal for a platform to offer digital asset management to store digital assets, such as pictures, video, and other media, in a central hub. This system is useful for finding and sharing the files and media that go into making digital experiences. The Ceros Studio can allow you to import your stored media easily. You can drag and drop PSDs, AIs, and Sketch files right into the studio to turn them into an experience!
There are a few critical capabilities for digital experience platforms aside from the ones mentioned above. One could consider that platforms which promote aspects of creative freedom are crucial. The Ceros Studio could give you the freedom to create pixel-perfect layouts with a rich, freeform canvas, as well as interactive elements and animations that don’t compromise functionality.
Another important quality could be an interface that allows for efficient design. Ceros’ digital experience platform architecture centers around simplicity. Besides importing media, our software makes it easy to embed content from other websites or even write your own embed code. We have also built in a feature specifically for Getty Images and Videos, so you can import them directly from the Studio.
At Ceros, we understand how important workflow and collaboration are to creating vivid experiences. The Ceros Studio interface could let your team collaborate from anywhere, manage visibility and access, publish instantly and update web pages indefinitely.
Open Source Digital Experience Platform
Perhaps the thought of what possible alternatives there are for Ceros has come to mind. There could be potential for this with an open source digital experience platform. An open source digital platform may be less expensive than Ceros, but there’s a caveat to this solution.
More often than not, an open source data platform is more difficult to use. One of the key incentives with Ceros is that it doesn’t require you to write any code. With the typical open source customer engagement platform, you may find that you need coding capabilities. This ends up turning into added time spent on building experiences.
As you look into alternative, open source digital asset management systems, you may come to realize that they aren’t as effective as what you would get with The Ceros Studio. Ceros has the power to let you easily publish and update your content, as well as track analytics for your experiences. Our software is ideal for marketing and design teams specifically for this reason. The Ceros solution could help you create exceptional, functional experiences that don’t require the whole team to be specialized experts in programming.
Ceros is especially useful if analytics are important to you. How many people are visiting and viewing your content? How many people continue clicking through? These are questions that Ceros can help you answer. That way, you can continuously improve your customer digital experience with a CXM platform that makes them more engaging and effective.
Our digital experience monitoring based analytics provide a plethora of information and metrics. For example, our basic usage metrics include data about visitors and page viewers, while our basic engagement metrics focus on higher-level ideas like average time spent, video completion rate, click rate, and social shares. Granular interaction metrics take a look at your content’s performance on a granular level, such as page view dropoff, number of clicks on specific objects, individual link CTRs, and time spent on each page.
Ceros is a user experience platform that places emphasis on the “user” part of the phrase. We can help you figure out what is and isn’t working for your intended audience. We also provide external integrations so you can keep all of your performance metrics across the board up to date. Just give us your Google Analytics tag, marketing automation tracking codes, and other useful information, and we’ll ensure that your Ceros-related content gets tracked appropriately in your systems.
A lot of the data mentioned here will be accessible via your performance dashboard. This gives you an overview of your analytics, which can be tracked based on performance in real time. While this may seem like a lot of information or moving parts, the Ceros platform is designed in an intuitive way that removes the complication and helps you understand what matters. Ultimately, it helps you understand how customers and prospects are engaging with your content so that you can improve it! Beyond helping you create digital experiences, Ceros shows you the impact they have.