Make Your Content Marketing Stand Out.

Ceros is a content marketing platform that allows your brand to stand out from the competition and drive more engagement by letting you easily create interactive content.

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Create

No more compromising on your vision. Whether you start with a blank canvas or use one of our templates, simply drag and drop digital assets directly into the studio, or even import design files like Photoshop, Illustrator, or Sketch. Then, add animations and interactions using our presets library. Before you know it, you’re up and running.

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Launch

Once your content is published, drive your audience directly to the experience or embed it anywhere on the web. Ceros is compatible with virtually every CMS and can seamlessly embed in your site to give any page a bespoke look and feel. Easily update your live content in real time, optimize it for search, and get it in front of your audience with one click.

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Manage

Managing access to design work is as important as managing the work itself. Ceros lets you grant different levels of access, so your team can work together without stepping on each other's toes. Files can then be sorted in an intuitive folder system everyone can understand. Ceros even lets you preload templates with your brand assets and guidelines so everyone stays on the same page.

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Reading Time: 5 minutes

Content Marketing Platforms

Content marketing platforms help brands manage all of the different aspects of their online content marketing efforts. Marketers and designers seek out these platforms for help in creating interactive content and experiences that engage and excite their audience about their respective brands. However, content tools come in many different varieties, and some are more effective than others.

When different marketing teams use the same digital marketing tools, it becomes more difficult to create compelling content that distinguishes itself from the rest. Marketers face the challenge of producing content that attracts prospective customers in order to drive sales. One way to achieve more favorable results may be to create experiences that engage and connect with one’s audience.

In today’s frantic business world, it’s not enough to create a generic social media ad or static website landing page. Marketers could ideally use content marketing platforms to help them create interactive content that can engage the customer. Interactive content creates experiences that can make a profound impression on the audience. Special experiences can increase brand awareness which could potentially generate sustainable revenue for the brand.

Marketing teams that use content tools can transform a static landing page into an immersive interactive page with several touchpoints and animated graphics. This method encourages active participation from the consumer. Customers will remember visiting a website that provided an interesting experience over one that simply featured blocks of text.

There are many content platform companies that offer a variety of different features and tools. Ceros is a content creation platform that can improve content marketing performance by helping businesses create interactive content that attracts potential customers. Creating exceptional online content can help marketers enhance their brand image and promote awareness of their offerings. Design teams who are looking for new ways to create highly-engaging content for content marketing could benefit from making use of a content marketing platform.

Best Content Marketing Platforms

The best content marketing platforms provide marketers and designers with accessible and user-friendly tools that can help them create exciting content that engages their audiences.

Interactive content could help businesses stand out in the crowded digital landscape. Most companies have a website as well as a social media presence, however not every company creates interactive experiences to attract prospective customers and engage existing customers. The best content marketing tools can help businesses create the kind of content that engages and encourages interactions.

It may not be enough to rely on the same content tools for every content marketing strategy. A company looking to engage their audience in new ways can use a content creation platform to make fresh and exciting content that their audience may not have seen in the past. Content that creates experiences can mark the evolution of a brand in terms of reputation and revenue. Marketing teams can create such experiences by utilizing the most effective content tools.

Content Marketing Tools

Marketers may use a range of different content marketing tools in order to employ their company’s content marketing strategy. This could engage their audience and convert casual viewers into customers by using the best marketing tools. It is beneficial for marketers to stay aware of the best marketing platforms that can help them accomplish these tasks.

The right content marketing tools could assist marketers in creating experiences that bolster their lead generation strategies. This could allow businesses to drive more leads.  Additionally, Ceros can be implemented with other popular tools found across the web so that marketers and designers could still make use of the tools with which they are familiar. Ceros could also allow them to make use of creative assets like fonts, images, and other materials that may help experiences be more engaging for the intended audience.

Certain content marketing tools could also offer features for marketers and designers to employ as they seek to increase their brand’s awareness. Flexible and easy-to-use tools can help companies create content that can leave a lasting impression. Conventional content marketing techniques may be effective in the short term, but they may not always keep an audience’s attention. Ceros could also assist marketers in creating experiences that could facilitate audience engagement.

Content Platform

Marketing teams can design experiences which can then be collaborated on inside the Ceros platform. Ceros offers numerous app integrations that can fit into any existing technology a team uses. Marketers do not have to discard all of the tools they currently use. Ceros is a top content platform that could offer this level of flexibility.

The best content tools can coexist in order to improve productivity. Ceros could be integrated with other popular tools, enabling cross-platform functionality. For example, a designer can create graphics in Adobe Illustrator’s content platform and then drop them into experiences created with Ceros.

App integrations offered by Ceros can entail a number of different options. Users can integrate experiences created in Ceros with social media platforms that have a story feature. For example, if their brand has a verified Instagram account or at least 10,000 followers, a user can insert a Ceros experience into an Instagram story in order to enhance audience engagement with their brand. This digital content platform integration feature could offer users access to a seamless workflow that has been streamlined for efficiency. 

Content Platform Examples

Marketers and designers struggling to find inspiration may also struggle to create compelling content. One of the more effective ways for a designer to spark their creativity is to look at how other people are creating experiences. They can search for examples of experiences and find templates they can use to create their own on Ceros’ user-friendly website.

  • Content creators can browse all of the user-generated content platform examples by Industry, Type, and Feature. 
  • The content platform examples can be sorted by the Most Viewed or the Newest. 
  • Creators can also browse just the templates if they choose. 

These content marketing examples can inspire creators to make games, infographics, quizzes, and other content that can attract visitors better than basic content.

Creators can also find resources that can guide them in creating their own original design elements. Of all the marketing platforms examples, Ceros is one that can help designers discover new ways to create highly engaging content.

Tools For Content Writing

Marketing professionals who use tools for content writing in order to create immersive content have seen these benefits:

  • 22% increase in conversions.
  • 80+% increase in dwell times.
  • 10-fold increase in click-through rates.

Immersive content for website pages gives the consumer something to interact with. It allows consumers to choose their journey through a piece of content—a more free-flowing experience than many other content formats. This is an experience that is rarely recreated with blocks of text and static graphics. All of the traditional digital content tools can’t really produce the results they once did. The modern consumer expects new and fresh ideas. Using a website content tool like Ceros can help improve user engagement and conversion rates by forging a connection between the content and target audience.

A website that just contains text and images might provide the information a consumer is searching for, but it doesn’t typically keep their attention long enough to convert them into a paying customer. A website that greets consumers with interactive page elements or even a fun, short animation can potentially keep visitors on the site much longer than chunks of text. Engaging content can increase conversions, as a visitor who spends more time on a site may be more likely to convert and eventually become a customer.

Content Marketing Automation

Although a content marketing platform can be a strong tool to create experiences, it is also equally important in how content can be managed after it’s created. Content marketing automation tools that are worth using should allow their users to modify content at any time, even if the content is live. 

Live content can be changed for many reasons. Perhaps your team isn’t happy with the actual content because it isn’t increasing website traffic or generating conversions. Or maybe they are happy with certain elements of the performance, and want to double down on those to make the content perform even better. On the other hand, maybe the content contains a typo. 

Marketers and designers can use Ceros to update any of their published or embedded experiences. However, if a user wishes to do so, they should consider these factors:

  • Edits made after content is published are only visible in the Real-time Preview until the Publish button is pressed.
  • The Experience URL will remain the same unless it’s manually changed.
  • Modifying the number of pages or hotspots will affect Ceros Analytics.

Content marketing automation that is effortless and provides a workflow that complements existing ones can help marketers swiftly create experiences for consumers to connect with as opposed to content that merely exists to inform.