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Best Marketing Tools
Some might argue that there’s not much variety in the current digital marketing landscape, and that it can be difficult to distinguish one brand’s content from their competitors. For those looking to stand out from the competition, an option is to start creating experiences with Ceros. “Experience” is our term for the exciting, innovative and interactive content that you need to attract an audience and keep said audience engaged.
Of course, an experience is more than just another marketing tool. With Ceros, due to the interactive and entirely customizable elements of each experience, you can create content that is much more engaging than traditional styles of content marketing.
Moreover, the best marketing tools have compelling data behind them to back them up. By using Ceros experiences, marketers can create content that helps increase dwell times, boost conversion rates, and improve the number of click-throughs. Ceros experiences can give your brand the ability to improve lead generation, create a better overall brand experience, and make a greater impact on each individual in your audience.
Immersive digital experiences such as the ones created using Ceros could be more effective than the conventional content marketing piece with which most people have grown accustomed. These experiences may be able to assist brands in better connecting with their audiences.
One of the key elements of creating an experience with Ceros is the ability for you, as a content creator, to have full control over every aspect of this experience and to use your website as a marketing tool.
Some may think an outside developer could create something similar to a Ceros experience from scratch, but that could require surrendering your creative control. With Ceros, you can craft an experience for your brand and track engagement for tangible results. If you are seeking an effective tool to guide you through your content marketing strategy, Ceros can give you the guidance you require to uncover the best way to use your brand’s website as a marketing tool.
List of Marketing Tools and Techniques
Every successful brand may boast a comprehensive list of marketing tools and techniques that allow marketing campaigns to thrive. Such tools could help brands better tell their stories to their audiences via interactive techniques. You may think about the last compelling story you heard, one that held your attention. Effective storytelling is one of the tools and techniques of digital storytelling that people tend to forget about.
Your Ceros experience can tell your brand’s story in a way that it has never been told before. Old and new members of your audience alike can find something to love in the unique, interactive experience you create for them.
Diverse content is one of the most important digital marketing tools and techniques your brand can use. Charts, quizzes, visual data, and other immersive elements allow your audience to participate more actively than static content such as a conventional PDF document. This interactive content is what each Ceros experience is centered around.
While most people agree that immersive experiences perform better, not much marketing content created is interactive. Many audiences find that the content presented to them is static, which makes a less engaging experience for each user.
Consider adding more unique, interactive elements to your content as you explore different marketing tools and techniques to help your brand thrive.
Marketing Tools for Business
When you publish an experience using the Ceros platform, you could potentially reap more promising results in terms of conversion and an overall higher rate of engagement with your audience.
Traditional spreadsheets and white papers may present information in a straightforward manner, but they may not be particularly effective marketing tools when it comes to engaging with your audience.
The most successful and effective digital marketers tend to be more readily able to create interactive publications than competitors in their field. This combination of marketing strategy tools leads to a higher rate of long-term success. Ceros experiences provide you with deeper engagement analytics and a much higher rate of increase in conversions than other marketing tools for business.
Having a deep understanding of the current best practices in SEO could be one of the best marketing tools for business. Ceros could offer an SEO checklist for how to incorporate this into your Ceros experience and further drive user engagement. You could also keep in mind the following SEO strategies and the way your Ceros experience can use them in your next marketing campaign:
- Use the Ceros live text tool for crawlable text
- Add alt tags for each image
- Write a meta description and set a page title and URL
Marketing Tools Examples
Using Ceros’ extensive collection of resources, you might be able to add stronger tools to your existing digital marketing tools list.
Every content creator ideally wants to have an assorted marketing tools list, and Ceros could be a powerful addition to your collection because the tools offered can help you make your brand stand out. We also have the information you need to make your Ceros experiences better convey your brand’s personality, which can help you better engage your audience.
Other digital marketing tools examples can be found in our resource center. We have events, reports, detailed guides, and other types of tools available for you to use.
Interactive content is accessible for any creator if you have the right resources, which is what Ceros could provide. By using Ceros, you could start creating unique, personal experiences to connect with each member of your audience.
Social Media Marketing Tools
As a content marketer, you likely already know your brand’s social media accounts are some of the most important marketing channels you can access. That’s why, after creating a Ceros experience, you can easily share its URL by linking it to all of your social media apps.
Currently, experiences are compatible with Facebook, Twitter, LinkedIn, Pinterest, and Snapchat. We have prepared a guide for you so that you can best optimize your content to be used as social media tools. For Open Graph enabled platforms, such as LinkedIn, Pinterest, Facebook, and for Twitter sharing, you can customize the way your posts appear and optimize them for sharing on your social media platforms.
To customize your posts for top social media platforms:
- Go to the social sharing tab in the settings window of your Ceros experience.
- Enter the photo and the title and description you want to appear with it on social media. This will apply to Twitter and any Open Graph sites you use.
- Finish by publishing your Ceros experience.
When you share the URL for your experience on your social media accounts or use other social media related interactions, you will be able to see your new custom metadata in your post.
Your experience and its image may appear differently the first time you publish it to your Facebook account. You can also refer to our guides for more detailed information on best practices for using Facebook with other top social media marketing tools.
With the heavy volume of social media marketing tools available to you, it can definitely get overwhelming trying to find just the right ones for your brand. The Ceros Help Center is here to give you guidance and support on best practices to use in your content marketing campaigns.
Top Digital Marketing Tools
The top digital marketing tools may provide content creators with what they need to create memorable experiences. Moreover, the best digital marketing tools could also allow you to track how your experiences may be performing. Ceros can help you to create interactive content for your audience, which can lead to greater rates of user engagement, better lead generation, and higher conversion rates.
Did you know we also have our own analytics tools to track the success of your Ceros experience? Our analytics tools available to you range from the most accessible and basic marketing tools to more detailed, granular, and advanced marketing tools.
The four main components and types of metrics that our analytics tools give you are:
- Basic usage metrics
- Basic engagement metrics
- Granular interaction metrics
- External integrations
Analytics such as these help you turn each Ceros experience into one of the best digital marketing tools for your growing brand.
Our basic usage metrics give you access to all of the essentials to track user engagement on a broad level. Use these to view how many visitors, pageviews, opens, and referral sources each piece of content is seeing.
With basic engagement metrics, you can explore more high-level types of engagement. This includes things such as average time spent viewing a piece of content, shares to social platforms, click rates, and video completion rates.
Granular interaction metrics let you see the smaller but equally important details of how your content is performing. You could take a look at the page view dropoff by page or individual link CTRs along with total time spent per page and the number of clicks on specific objects on the page.
External integrations let your Ceros experiences move seamlessly alongside other top digital marketing tools you use, such as Google Analytics. Add your Google Analytics tag, marketing automation tracking codes, and other tools you use to make the most of your Ceros experience and track it in all of your other systems and basic marketing tools.