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What Is Digital Experience
Content marketing more or less dominates digital marketing strategies because it is usually a good way to encourage consumers to engage with brands. Traditional content marketing often lacks an important aspect, however, which is interactivity. By incorporating interactive elements into their marketing content, marketing teams could turn their digital content into digital experiences. Marketers who are unfamiliar with the term might ask themselves: “what is digital experience?” The best digital experiences can offer potential customers interactive content with the goal of generating greater levels of engagement than traditional content is capable of generating.
Marketers could consider implementing a digital experience agency to help them create the kind of interactive contempt experiences that can potentially secure increased consumer engagement levels. Digital experience software, like the software offered by Ceros, is an alternative that can provide the digital experience services that marketing teams need to create interactive digital experiences. The end result is a better way to engage their potential customers.
Ceros is an interactive content marketing platform that was designed for the purpose of providing marketers with a design studio that can enable them to create interactive, experiential marketing content. Ceros’ digital experience software can allow marketing teams to design their own interactive digital content without requiring any coding knowledge whatsoever. There are many different types of interactive content that marketers can implement using Ceros, and none of them require marketers to learn coding skills. This can make it simpler than ever for marketers to publish interactive content experiences that can promote increased consumer engagement.
Marketers may be able to boost customer engagement by publishing interactive content, such as the kind that can be created using The Ceros Studio. Not only can the use of digital experience software increase the quantity of engagement that a company’s content generates, it can also improve the quality of the engagement. Ceros’ digital experience services have the potential to increase both the quantity and quality of the leads that are being generated through digital content.
Digital Experience Examples
Coming up with ideas for traditional content can be difficult enough, and thinking of ideas for interactive experiences can sometimes feel even harder. Some interactive content creation platforms can make the process of generating content ideas easier by providing digital experience examples. Ceros has numerous examples and templates that can be used for inspiration or as a starting point. These digital customer experience examples can be a useful tool for Ceros users that may help them think of creative uses for interactive content. Some marketing teams might find it effective to draw inspiration from what other marketing teams have done with their interactive content experiences.
Some of the best digital experience examples could be ones that are unexpected, so perusing examples can almost always be a helpful place for a marketer to start if they are having trouble thinking of ideas for their interactive content. Ceros offers a large number of digital customer experience examples that can be viewed for inspiration. Sometimes looking at the way other Ceros users have incorporated interactive elements into their content experiences can help spark ideas. Using an experiential content creation platform to facilitate ideas gathered from customer experience strategy examples can often be an effective way to generate fresh engaging content.
Digital Experience Strategy
An effective digital experience strategy has the power to boost engagement and generate more high-quality leads. But, unfortunately, interactive digital experiences are not always successful. Many brands that have kept up with digital experience trends understand the importance of creating immersive experiences for customers, yet still produce underwhelming content that is not capable of improving their engagement metrics. In order to get the most out of their digital customer experience strategy, brands should strive to follow a successful digital experience strategy model.
One such model that may help marketers publish successful interactive digital experiences consists of three components: purpose, objectives, and plan. Focusing on these three elements can help marketing teams establish what they are hoping to gain from the interactive digital experiences they are creating, how they will measure their success in attaining those goals, and what actions they will take to accomplish them.
- Purpose – The very first step to creating a digital experience strategy is to set clear intentions and expectations. By determining their main purpose for creating interactive content in the first place, marketers can establish a vision that will help focus the content creation process. Even though this stage may feel abstract, and it may be tempting to dive right into designing and creating the content, solidifying an intended outcome up front can have a major impact on the final result. This stage is also an opportunity for marketing teams to brainstorm how their content will connect to their overarching brand identity and fit within their larger marketing philosophies.
- Objectives – The second element of a successful digital customer experience strategy is its objectives. Once a purpose has been determined, clear outcomes should be defined that can serve as benchmarks of success. The objectives should be able to be measured with metrics or by other means that can produce concrete data. Marketing teams may need to create their own definition of what success looks like within their digital experience strategy and come up with ways to measure it. Quantifiable engagement metrics can be one effective way to track the success of a digital marketing strategy, but the right benchmarks to use depend entirely on the purpose of a marketing team’s digital interactive experiences.
- Plan – The third important part of this type of digital customer experience strategy is the plan. This is the part where marketers identify the best format for their interactive content to take in order for it to successfully serve its intended purpose. One of the great things about interactive content is that it can take so many different shapes—this applies to both the creation process that marketers use and the experience with which end users interact. During the plan stage, a marketing team should think about what kind of interactive content design can best accomplish their purpose. Sometimes, it can be helpful to examine and leverage current digital customer experience trends.
Digital Experience Synonym
The evolution of digital marketing has opened the door to many different styles of marketing. Because there are now so many different kinds of marketing strategies, the vocabulary of the marketing world has expanded to facilitate all kinds of emerging marketing tools and tactics. Just barely more than twenty years ago the term “digital marketing” would be unfamiliar to most people, and forty years ago the term didn’t even exist. Now, there are numerous technical terms and jargon relating to digital marketing with which marketers need to be familiar.
Some of the terms that comprise the digital marketing vocabulary include digital experience, digital platform, digital marketing, digital technology, and digital world. While none of these terms are especially difficult to understand (or at least make an educated guess at) on their own, they are all so similar it could be difficult to distinguish the nuanced differences between them. This list may be able to provide some clarification:
Digital technology is any kind of electronic device that can process data, such as smartphones, video games, or computers. An example of another word for digital technology is “electronic device.”
Digital experience refers to the encounter a consumer has with a brand’s digital content. “Experience,” in this case is used as a noun that means an occurrence or event in which one is involved, not as a verb that means to feel or undergo. Thus, a digital experience is the occurrence or event (interactive content) that is encountered by a consumer through a digital channel (usually the internet). A digital experience synonym could be “online customer interaction.”
Digital marketing is marketing that is carried out over the internet using digital channels such as email, social media, or an online blog. In many cases digital marketing takes the form of digital experiences. Another word for digital marketing could be “online promotion”
Digital platform is a vague term that can mean many things, but in the context of digital marketing it usually refers to software or an online service that marketers can use to create digital content. Ceros is an example of an interactive digital platform. A good digital platform synonym might be “online service.”
The digital world basically means the internet. The internet is often thought of as an abstract, non-physical space in which people can connect and communicate through digital channels. Another word for the digital world might be “online environment.” In some contexts “digital world” could simply mean the state of modern society’s reliance on digital technology.
Digital Customer Experience
Marketers could improve the digital customer experience they provide by implementing digital customer experience solutions like an interactive digital content platform. With the use of an experiential content creation platform, marketing teams may be able to create a more seamless digital customer experience.
Marketers could create better purchase experience examples by using an interactive digital content platform to create more engaging content. Some marketers who use Ceros to create interactive content have reported a 22% increase in their content’s conversion rate, an 80% increase in dwell times on their content pages, and a tenfold increase in the number of click-throughs their content is generating.
These are just a few examples of the ways that implementing interactive digital customer experience solutions can benefit a brand’s engagement levels.