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The S.M.A.R.T. User Experience Strategy

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The Netflix Factor:
Big Data and the Future of Video

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Combining UX Design And Psychology To Change User Behavior

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Before There Was Clickbait, There Was Pulp Fiction

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7 Tips for Delighting Users with Great UX

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How Graphic Design Legend Paul Rand Cracked Corporate Identity

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Basket Case: Are Novelty Buildings Bad Design or National Treasures?

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How Krispy Kreme Doughnuts Found Its Sweet Spot

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Vertical Thrust:
The Story of NASA’s
Legendary Logo Design

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How Ogilvy & Mather Finds Creative Talent