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Interactive Marketing Campaigns
There’s no denying that today’s world is predominantly digital. Many people use the internet for entertainment and education. They also look to search and social media to learn about new products, and research things they’re hoping to buy. In order to be successful, all of these things rely on engaging content. Active content that induces participation creates lasting connection with an audience. Created experiences like these are a foundation for interactive marketing campaigns.
Interactive media marketing achieves what conventional marketing cannot. Marketers and designers that give audiences content that offers active participation is key for interactive campaigns. For example, quizzes can help audiences retain information better than conventional content. A person who scans a block of text might not retain as much information compared to clicking through an engaging infographic.
Effectively employing the interactive marketing definition requires creativity and knowledge. No matter how you slice it, some design expertise will really elevate the interactive marketing experience. Without the right tools, it can require a great deal of coding to bring interactive design experiences to life. Ceros is a platform that not only helps marketers think creatively but also gives marketers insight on what they should be making to draw people into their brand. It also empowers designers and marketers to create these experiences without relying on a web developer to implement.
Ceros offers analytic tools that help track content performance so marketers can determine what experiences are working well and manage the ones that are not. Interactive marketing communication is no longer a one-way path. Marketing professionals now have the ability to create immersive experiences, engaging and memorable interactive content that can repeatedly increase revenue.
Marketing Campaigns Examples
Interactive media marketing practitioners may have specific goals such as converting web traffic to paying customers. No matter what goals are set, marketers should find and implement the methods that make content more engaging and interactive. Adding interactivity to marketing campaigns can reduce bounce rate, and even raise interest and engagement in a topic, product, or service. It can make all of your hard work pay off by driving better conversions.
Marketing managers and designers are typically responsible for driving brand awareness. Their job performance is sometimes measured by KPIs and other targets. They have to be active in their efforts to achieve the results demanded of them. For example, if an existing campaign no longer produces the desired outcome, new marketing campaigns should be created, or existing campaigns should be updated. If marketers are struggling to make new, creative content, looking at marketing campaign examples can help jumpstart creativity.
Designers can find inspiration for their new experiences by browsing the interactive advertising examples created by Ceros. They can also look at user-generated interactive campaign examples. All of the interactive marketing campaign examples on the Ceros website can be sorted by Industry, Type, Feature, Most Viewed, and Newest. All of these digital marketing campaign ideas could inspire creators on how to make games, infographics, quizzes, and interactive maps.
Modern marketers should create experiences that generate active participation. Engagement can strengthen a bond between a brand and its target demographic. Like we’ve mentioned, engagement increases conversion, and heightens the experience that users have with your brand.
Creative Marketing Campaigns
Most creative marketing campaigns don’t stop once content is published. Using marketing analytics to check the performance of every piece of content is important. Marketers can use analytics to improve existing campaigns – many will iterate until their desired results (sometimes leads, sometimes sign-ups, and others) are met. Marketers can also consider analytics in the creation of new campaigns. Perhaps you learn something from one that can be applied to a future project.
Interactive digital marketing campaigns should remain current with any industry-specific trends. Fresh and relevant content will resonate more with your audience than something that doesn’t feel as novel. When an audience finds old, outdated information, it’s less likely to pique their interest and they might look elsewhere. The same holds true if they visit a website that looks like it was made twenty years ago. Design, and keeping up with design, matters a great deal in digital marketing. Users can connect better with content if it is fresh and polished which, in turn, can increase attention and sales conversions.
Ceros can help marketers monitor the performance of their creative marketing campaigns. Marketers can track an assortment of analytics such as pageviews, the average time spent with an experience, click rate, and social shares. They can also dive deeper into their content performance statistics and check the page view dropoff by page and number of clicks on specific objects. All of this data can tell marketers what can help them create more effective experiences that work. Analytics are an important component in creating engaging marketing campaigns.
There are many ways this information can be used. Say you are tracking button clicks on an interactive landing page, and you find that a lot of people are clicking to learn more about the product. You might want to move that section further up to increase engagement even more. You could also interpret their interest and provide even more information in that section of the landing page.
Interactive Marketing Case Study
Interactive marketing can succeed where conventional marketing fails. Interactive marketing campaigns provide audiences with something to do, whether it be an assessment quiz or a map to click. Interactive marketing is more than mere advertising. It’s a strategy that gives people experiences to enjoy and businesses a chance to turn those people into repeat, paying customers.
Ceros has assisted brands in transforming their content into immersive experiences for over a decade. The platform has helped empower clients to create better digital experiences which has increased conversions, dwell times, and click-throughs. Additionally, it enables marketers to create all of these experiences with more efficiency, collaboration, and less code than is required without Ceros.
Some of the best marketing campaigns use content creation platforms to craft the experiences that best connect with audiences. Some of these campaigns might have been inspired by the many interactive marketing examples featured on the Ceros website.
Over 850+ of the world’s leading brands use Ceros to help them create incredible experiential content. There are successful marketing campaign examples across numerous industries that include healthcare, finance, real estate, and travel. Nearly every kind of business can benefit from interactive content whether it be to generate simple brand awareness or to provide digestible information like product data. Ceros can help businesses increase their digital libraries with a wide variety of interactive content. From interactive eBooks to games, Ceros has templates that can be used to create experiences that people remember as opposed to one-note advertisements and other unengaging content. Nearly every industry can benefit from Ceros’ interactive marketing content to make the most of virtual experiences.
Types Of Interactive Marketing
Marketing content that drives views, engagement, and conversions is often interactive marketing content, or it offers audiences an interactive element. Audiences can click or touch a particular section on a screen and receive information, graphics, or music. Interactive marketing strategies can incorporate as many interactive content types as needed to communicate brand positioning, or product information, or other marketing messages to your target audience.
Marketers can add interactive elements to many different types of marketing content, such as touch points on a landing page or pop-up windows on an image map. Getting creative with experiences can improve engagement and performance which are two of the main cornerstones of direct and interactive marketing.
Ceros content can be distributed outside of a brand’s website. Engaging followers on platforms such as Snapchat, Instagram, and Pinterest can open up a steady stream of possible customers since content can be shared among a larger group of people. Marketers directly integrate experiences created in Ceros with any social media platforms that have stories features. For example, a Ceros experience can be inserted into an Instagram story if the Instagram account is either verified or has at least 10,000 followers. Among the different types of interactive marketing, social media can be an effective platform to share experiences. Internet and interactive marketing isn’t just limited to website functionality.
Benefits Of Interactive Marketing
Some of the major benefits of interactive marketing are increased visibility and engagement. Marketers should seek to create experiences, not just advertisements, in order to help connect consumers to a brand. An experience that keeps a consumer engaged can convert into a sale someday, which increases overall revenue.
Ceros is used across a wide variety of industries to produce experiences. Marketers and designers can use Ceros without knowing how to code. Using a platform that doesn’t require coding knowledge can increase productivity as it provides everyone with the ability to create without any technical limitations. This allows teams that understand the importance of interactive marketing to unlock their creative potential and make experiences that can help their business stand out.
The internet is the most popular marketing channel that marketers can use to help their brands build visibility and revenue. It is important to create and publish content for every available online channel in order to maximize potential reach. Providing interactive experiences plays an important role in accomplishing all of a brand’s marketing goals.