Drawing from their work with the world's most recognizable brands, Getty Images, GumGum, and Ceros will detail the importance of creating impactful experiences where we live most - online - and share insights on bridging the experience gap to bring your brand's digital identity into the future.
Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. Katie has been recognized as one of the top 10 marketing writers on LinkedIn, #3 Most influential B2B marketer on Twitter, a marketing expert to follow by CIO Magazine, and more.
Kirstin Benson is the VP of Global Entertainment at Getty Images: She joined Getty Images from Time Inc., where she was the co-founder and Editorial Director of Instant an all-video, first-of-its-kind outlet dedicated to the world of social media stars.
Som is the VP of Global Marketing for GumGum. She is a passionate technology B2B marketer, revenue accelerator and entrepreneur with 15+ years in global sales and marketing experience focused on AI, AdTech, Digital Advertising solutions, SaaS products, Enterprise Software and startups.
Ryan Brown is Head of Brand Strategy at Ceros. Prior to Ceros, Ryan held leadership roles at Condé Nast-owned experiential marketing agencies Pop2Life and 23 Stories where he lead creative strategy for brands that include the NFL, Lincoln Motor Company, Capital One, DreamWorks Animation, Hulu, HGTV, among others.
In this small group training, we'll focus on digital strategy and the steps for taking your content from static to experiential. This session will walk through high level strategy for copy, structure, design, and build—while focusing on user engagement, visuals, and interactive opportunities.
