Tracking Content with Google Analytics

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The Ceros studio makes it really easy to parse web views, clicks, and hovers from a Ceros experience directly to your Google Analytics account. This ensures you will get the same standard web page tracking for Ceros content as you do for any of your owned properties all in the same GA dashboard.

Note: When embedding Ceros content onto you website, you will need to have your GA tag already defined on the parent page, as our integration will be sending events from our iframe to the parent page’s GA instance.

Setting up Google Analytics tracking in Ceros

To set up Google Analytics tracking on your Ceros content, follow these steps:

1.In your Google Analytics account, copy your Tracking ID (the tracking ID is the one that starts with UA- followed by a string of numbers).

2. Open your Ceros Admin and select your name from the drop down. Navigate to Account-Integration.

3. Under the Integrations tab, toggle the Google Analytics button and paste in your Google Analytics ID. For Google Analytics 4, you can add your GA4 Tracking ID into this field, which now supports GA4 ID, which starts with “G-.”

4. Identify your Event Category. The Event Category is used as a top-line grouping of the click/hover events. This value will be sent back to Google Analytics for all click and hover events.

5. Toggle on Track Clicks & Track Hovers and enter your Click Event Action and Hover Event Action values. These values will be sent back to GA to identify your click and hover events.

6. Make sure that when creating your Ceros experience, each interaction is on a hotspot that is labeled with a specific name. The names of your hotspots are going to be the event values that populate in GA to identify what is being clicked and hovered over, so it’s very important to have unique names on these.

Once you hit save, your Google Analytics integration will be live and will automatically begin tracking your published Ceros content!

What is tracked using the Ceros Google Analytics integration?

Our Google Analytics integration will provide most of the standard web page tracking you get for any of your existing properties. Below we have identified the main areas we do and do not track:

✅  – Pageviews

✅  – Unique Pageviews

✅  – Average Time on Page

✅  – Bounce Rate

✅  – % Exit

✅ – Event Tracking

X – Goal Tracking

What if I want to use multiple Google Analytics Properties?

In certain situations, you may have different GA Properties for your various business units. If this is the case, you may want to have a different GA Property ID for different Ceros Experiences. To enable the Google Analytics integration in this way, follow the steps below:

1.In your Google Analytics account, copy the appropriate Tracking ID for your particular experience (the Tracking ID is the one that starts with “UA-” followed by a string of numbers).

2. Open your Ceros Admin and navigate to the specific experience you want to have GA tracking. Select the Integrations icon.

3. Toggle the Google Analytics button and follow steps 3-6 from above.

You will now have Google Analytics data for that particular experience.

Note: You can still set up a single Google Analytics integration at the Account level. This will apply to every experience except for ones you’ve applied the experience level integration. 

Why is my GA data different from the built-in Ceros Analytics?

The way that Google Analytics calculates data is different than how Ceros analytics are calculated. This means you may see slight discrepancies when it comes to page views, average time on page, and bounce rates. We’ve outlined a few of the main differences below:

  • Ceros Analytics does not ignore bounces in the same manner as Google Analytics  therefore, each Ceros experience load counts as an ‘open’ regardless of what the user does on the page.
  • Because Ceros Analytics do not immediately discount bounces, the average time on page and time spent metrics will differ slightly from Google Analytics. Google Analytics will not include users who bounce in their time on page metrics.

If you have any further questions about Google Analytics, feel free to ping our support team or check out the Google Analytics Academy

Also, if you are managing your tags through Google Tag Manager, check out our article on how to set up your Ceros integration with Google Tag Manager.

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