Optimizing Ceros Content for Search

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Google and other search engines continue to get more sophisticated at reading and indexing interactive content. When it comes to building Experiences in Ceros, there are a number of things you can do to ensure your content is optimized for search.

SEO Basics

Ceros provides some built-in SEO features that make your content accessible and readable.

Slug, Page Titles & Meta Descriptions
You can adjust your basic SEO components such as your Experience slug, page title, and meta description in the Settings panel of the Studio.

Under Experience Settings, you can find the fields to change your Title and Slug. Under the SEO Properties tab, you can add keywords and a meta description. Please note that Ceros will only accept 255 characters for title keywords, anything additional that is added will be cut off. For your meta description, we’d recommend keeping it to roughly 150-160 characters.

NoScript HTML
All text components within your Ceros Experience will be rendered by default as NoScript HTML that’s indexable by Google and other search engines. If you make changes to any text in the Studio, your NoScript HTML will automatically be updated when you republish.

All you have to do is leave the NoScript field blank. If you want to customize your NoScript, read the Custom NoScript section below.

In your Settings panel, you’ll also want to ensure that you have your Text Rendering mode (in the Experience Performance tab) toggled to Component Mode. This will ensure that search engines can best read your content.

Image Alt Text
You can enter alt text for each image you upload into the Studio by selecting the image and navigating to the Alt-Tag option at the bottom of the Design tab. Each alt-text tag you enter will get added as metadata on the corresponding image in your Experience, and will also be published in the default NoScript version of the page.

Advanced SEO

In addition to our basic SEO settings, there are two additional advanced options you can use to further optimize your Ceros content for search.

Custom NoScript HTML

If you want to control exactly how your text content renders to search engines (including tagging headlines and constructing a more traditional logic hierarchy), you can enter your own tagged content into the NoScript HTML section. This will override the default NoScript HTML generated by Ceros in the background.

The most optimized NoScript can be achieved by following this workflow:

  1. Publish your Experience with the NoScript field left blank.
  2. When viewing the live experience, open the Developer Tools panel of your browser.
  3. Copy the auto-generated NoScript, and paste it into your favorite HTML editor (e.g. Sublime Text, TextEdit or Dreamweaver).
  4. Add heading, paragraph, and link markup where appropriate.
  5. Paste the edited HTML into the NoScript section of your Experience.
  6. Hit publish again, and the default NoScript will be overwritten by the customized NoScript.

Ceros Contently noscript

Canonical URL

By default, all multi-page experiences have a rel=canonical tag that puts all of the authority on page 1 of your Experience. However, if you wanted to pass the SEO juice from your Ceros content to somewhere totally different, say to a host page on your domain where you’ve embedded a Ceros Experience, you can use our custom rel=canonical field to identify the URL where you want to pass your link juice.

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