Where It Began
Founded in France in 1810, Peugeot is a renowned worldwide automotive manufacturer.
The CRM and Aftersales Marketing group at Peugeot collaborated with Specialist Publications to create e-Motion, a regularly published interactive digital experience. By using the Ceros platform, the team was able to accomplish their goal of establishing a growing, loyal and engaged audience across multiple devices and social channels.
Peugeot needed to accomplish four objectives for e-Motion:
• Enhance Peugeot brand perception
• Nurture and grow increasingly mobile digital brand advocates
• Create seamlessly accessible content across mobile, tablet and desktop
• Drive traffic to the Peugeot site
Published three times a year, e-Motion is featured on the Peugeot UK website, their Facebook page and through marketing email campaigns.
What Peugeot has accomplished by creating E-Motion on the Ceros platform:
Content that complements the Peugeot brand
A beautiful combination of interactive editorial content, animation and video, makes for an immersive brand experience that engages customers and prompts action.
223K page views per publication
The e-Motion publication reaches a growing audience of engaged readers.
How did it do?
35% of all visits come from mobile devices
e-Motion quickly established itself as a powerful means to connect with existing and potential Peugeot customers, regardless of which device they use to connect.
Reaches over 92K visitors with an average of 223K page views per publication
The e-Motion publication reaches a growing audience of engaged readers. The numbers speak for themselves.
Over 65,000 clicks to Peugeot web properties
Peugeot drives high volumes of traffic to its web properties as a result of clear, high-impact calls-to-action seamlessly incorporated within the e-Motion publication.