History of Marketing

[VIDEO] The History of Clickbait from Gutenberg to Fake News

Andrew Littlefield By Andrew Littlefield March 22, 2017

We have a tendency to think of everything in the digital world as new and novel. People bemoan the spread of “clickbait,” complaining that it’s a sign of how the internet has degraded our attention spans.

But clickbait is nothing new—we’ve just given it a new name…

Like this video? Learn more about pulp paperbacks, and how they came to dominate the book market for decades.


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