Marketing Best Practices

#Storytelling2015: 37 Influencers Weigh in on Brand Storytelling and Technology

By Ashley Taylor Anderson November 4, 2015

Brand storytelling has become a buzzword within the content marketing community. It’s no surprise that storytelling is a more effective way to engage consumers than hard-sell marketing copy. Stories are wired into our DNA; ad copy, not so much.

We asked 37 marketing experts to share their thoughts on how technology has impacted brand storytelling over the past few years. This interactive guide summarizes their answers.

To jump to a specific topic or influencer quote, click the links below.

Explore Innovative Content Formats

  • Barry Feldman, Owner of Feldman Creative
  • Doug Kessler, Co-Founder and Director at Velocity Partners
  • Adria Sarcarino, Content Marketing and Brand Strategist
  • Bob Geller, President of Fusion Public Relations
  • Michelle Manafy, Editorial Director at Digital Context Next
  • Gini Dietrich, CEO at Arment Dietrich

Explore Collaborative Storytelling

  • Lee Odden, CEO at Toprank Online Marketing
  • David Meerman Scott, Keynote Speaker and Bestselling Author
  • Andrew Gaffney, Content Director at Content4Demand
  • Eric Roach, CEO & Co-Founder at EveryoneSocial
  • Lin Grensing-Porphal, Freelance Business Journalist and Author
  • Matt Siltala, President at Avalaunch Media

Explore Content Consumption

  • Joe Pulizzi, Founder of the Content Marketing Institute
  • Dayna Rothman, Director of Marketing at Everstring
  • Rob Yoegel, VP of Marketing at Gaggle
  • Meryl Evans, Writer, Editor, and Content Marketer
  • Jayson DeMers, Founder & CEO at AudienceBloom
  • Michael Weiss, VP of Marketing at Creative Circle
  • Nancy Padberg, MBA, Board of Directors at Navigate Boomer Media
  • Jonathan Crossfield, Storyteller

Explore Visual Storytelling

  • Neal Schaffer, CEO of Maximize Your Social
  • Scott Abel, Chief Wrangler at The Content Wrangler
  • Ally Greer, City Marketing Manager at Zumper
  • Ann Smarty, Founder of MyBlogU.com
  • Sarah Arrow, Author and Owner of Sark-E Media
  • Alina Bradford, Staff Writer at MTV News

Explore Personalization

  • Michael Brenner, Head of Strategy at NewsCred
  • Toby Murdock, CEO and Co-Founder at Kapost
  • Brendan Cournoyer, Director of Content Marketing at Brainshark
  • Cor Hospes, Author and Speaker

Explore Experimentation and Testing

  • Sam Slaughter, CEO of Contently
  • Amanda Maksymiw, Senior Content Marketing Manager at Lattice Engines
  • Adam Vavrek, Director of Marketing Operations at Skyword

Explore Emotional Connection

  • Michael Margolis, CEO of Get Storied
  • Jeff Domansky, Co-Founder and CEO of Peak Communications
  • Nathan Baker, Content Marketing Specialist at Raven Tools

Explore Interactive Storytelling

  • Matt Wellschlager, VP of Marketing at Ceros

Before you go: Share your answer to the question, “How has technology impacted brand storytelling over the past 5 years?” in the comments below.

Brand Storytelling eBook


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