Marketing Best Practices

Night of the Living Dead Content

Matt Wellschlager By Matt Wellschlager October 29, 2014

It’s Halloween and that means it’s time to raise the dead.  We unearthed this great ebook on the state of the pop-up shop, and were delighted to find buried within it a really nice case study on Halloween pop-ups.

There is, perhaps, no greater example of the success of pop-up shops than the Halloween store.  Around the country, and particularly for those of us in cities, we are regularly bombarded with the pop-up shops, stands, stores, etc, selling amazing halloween costumes and accoutrements.  We revel at the amazing halloween fun they have to offer, only to be amazed when the next day, the store along with its magic, is gone, just like that very special Christmas episode of Punky Brewster.

Normally we gate our ebooks, but on Halloween, the gates to the cemetery are open to all.  We hope you enjoy it!

Brand Storytelling eBook


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