Marketing Best Practices

New Year, New Content: Jumpstart Your Content Creation

Matt Wellschlager By Matt Wellschlager January 27, 2015

Did you know that stories stimulate the brain and can even change the way people behave? It’s true – research has shown that neurotransmitters capable of changing the brain are extremely active when the reader is emotionally invested, curious, and trying to predict what happens next.

Is your content doing that? Are you telling powerful stories? 

It’s a new year, and we think it’s time for new, innovative and exciting content.

Interested in learning more about how you can create more interactive and visually powerful content? Click below to download our free eBook, “13 Tips for Successful Interactive Storytelling.”

In addition to the insights you’ll find in our eBook, here are a few best practices for revitalizing your content creation process:

1. Plan ahead. Creating content without an end goal wastes both time and resources. Tailor content pieces to your buyer personas and create monthly or quarterly plans for the topics you plan to cover on your website, blog, social media, and other platforms.

2. Make your content actionable. Your content should lead the reader to perform an action, such as clicking on a link or making a purchase. You’ve downloaded the above eBook right? 

3. Think visually. Brainstorm ways to integrate interactive image elements and videos into your content. Research shows that the human brain processes images 60 times faster than it processes words.

Successful and engaging interactive content helps you meet established milestones and goals. It also helps you build stronger brand awareness, connect with customers, and even create greater interest in your company’s products. Captivating content has the ability to build trust between your brand and your audience.

The caveat, of course, is that in order to achieve this your digital content has to be compelling as well as visually beautiful. With so much content out there, user experience is paramount to make YOUR BRAND stand out among all the noise.

At Ceros we’re no strangers to inspiring pieces of brand storytelling. Countless brands, including some very recognizable household names, have used our platform to create revolutionary digital content.

Thankfully high-end designs don’t need to come with high-end price tags. With Ceros you can create stunning brand experiences that both engage your reader and align with your business goals – and no coding is required. Ceros users have access to advanced design tools with real-time collaboration, previewing and publishing. This means that our users can eliminate expensive development costs, all while maintaining full control of the content they put out and how it’s distributed.

Sound too good to be true? We promise it’s not, and we’d like to prove it to you. Request a demo to see Ceros in action.


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