Marketing Best Practices

Interactive Content Performance Trends from 2015

By Ashley Taylor Anderson January 13, 2016

In 2015, content creators from retailers, brands, B2B businesses, financial institutions, healthcare companies, agencies, and publishers developed a ton of great interactive content using Ceros.

We took a look at the performance data for four of the most common types of content created in our platform: infographics, eBooks, microsites, and lookbooks.

Here are a few key takeaways from our research.

  • eBooks had the highest dwell times, averaging 5 minutes. They also had the highest completion rates (60% average).
  • Infographics had the highest CTA clickthrough rates from content to external webpage, with an average of 10% CTR.
  • Lookbooks were more likely to be shared on Facebook and Pinterest, while infographics and eBooks were more likely to be shared on LinkedIn and Twitter.
  • Both microsites and eBooks had strong video play rates (21% and 29%, respectively).

This interactive infographic explores the trends we discovered for each category. Scroll down to explore all of the stats.


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