Storytelling Inspiration

Content > Advertising: Why Content Is the Future of Marketing

By Ashley Taylor Anderson November 10, 2015

Unless you’ve been living under a rock for the past year, you’ve heard that traditional interruptive advertising is becoming less and less effective. Here are a couple of depressing stats to back up this statement:

  • The average banner ad has a clickthrough rate of .12%.
  • Ad blocking increased 41% in the past year.

It’s no wonder that marketers are shifting more of their budgets into content marketing. Teams that are investing in creating unique, useful content are seeing great returns for their business.

At last week’s Contently Summit 2015, a number of marketing research, editorial, and strategy experts shared their perspective on the changing marketing landscape. This interactive infographic explores the shift from traditional advertising to content marketing and some of the key stats around this transition.

Click the banner below to view insights from the event. 

Contently Summit 2015 Infographic

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