Storytelling Inspiration

Case Study: Matalan’s Abbey Clancy Digital Lookbook

Stafford McKay By Stafford McKay August 15, 2014

Matalan is a leading British fashion brand that regularly uses the Ceros platform to publish interactive content on their homepage and in digital lookbooks. 

Last spring, Matalan told us they had a high profile “hush hush” project and they needed help. Summer was fast approaching and their creative team was hustling to get substantial marketing collateral out the door. We were honored that they asked for our help with one of their most significant pieces of the season: The Abbey Clancy Lookbook 

The Results
Reach: 100K 
Time to Create: 5 Days
Engagement: 95K Clicks
Conversion: 38%

Who Created it: Cross-Atlantic collaboration between Lauren from Ceros Creative Services and Katy from Matalan’s in-house Team

How Long it Took: Five days from brief to publication

Interactive features: Animation, integrated video, a non-linear path that gives users freedom to make their own journey

Characteristics: Fits any device from smartphone to iPad to Desktop 

eCommerce: Fully integrated

The End Result: Speaks for itself: View it here.