At one financial services company, a single Facebook post requires 53 approvals. Do you think this company runs an effective brand newsroom
Great brands build connections with current and potential customers by building brand news rooms. The payoff? Sales, Customer Retention, Brand Awareness, User Engagement, Perception.
But there is a wrong way and a right way to go about it.
Check out this collaboration between Ceros and Contently, which was recently published in Adweek.