Marketing Best Practices

Analyzing Content: How to Go from Good to Great

Nick Mirkin By Nick Mirkin February 6, 2015

It’s time for the post-mortem. How did your content perform? Did anyone see it? Did they share it? Did they immediately X out? These questions are merely the tip of the iceberg. Analyzing how well your content performs is one of the most important exercises a marketer can do. It’s how you turn good content into amazing content, and more importantly, it’s how you learn what your audience loves and what they hate. We want to help you go below the surface and see exactly what is working and what needs to be tweaked.

To give you the tools you need to see an interactive project grow from an idea to a viral hit, we’ve put ‘em all together in this little microsite just for you.

Here’s a sneak peek of what we’ve got in the analyze section:

E-Commerce is one of the most stat-hungry aspects of digital content. Neil Patel, Chief Evangelist of KISSmetrics, has written a thoughtful piece to help sate that hunger. Chockfull of easily digestible numbers and figures, Patel’s article gives you the stats you need to know to effectively analyze your E-Comm enabled content.

Not all content is E-Comm though, and it shouldn’t be. That’s why Janine Popick, founder of VerticalResponse (now Deluxe), discusses how to track the your content marketing efforts. This is definitely an enigmatic topic. Marketers everywhere keep adding metrics to the equation, making it tougher and tougher to actually understand which numbers mean what, and which numbers matter most. Popick’s article well help you boil down the numbers to the ones you need.

With this in mind, Kevin Cain, content and communications strategist and consultant, has put together the 6 pivotal metrics for tracking the effectiveness of your content marketing strategies. This is an amazing way to cut through all the analytics noise out there and find that one (or 6 as the case may be) grains of actionable data. When you can cut through the hodge-podge of numbers you can create better content. And that’s really the whole point isn’t it?

There’s all this and much much more at interactive-content.guru. We’ve got articles from influential thought leaders to help you brainstorm, plan, design, distribute, and analyze your content. It’s all organized so you don’t have to dredge through all the sub-par content out there.


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