Why Ceros?

The Ceros platform exists to help retailers and brands increase revenue by inspiring their customers to buy products, engage and share content. 

It enables marketers to create beautiful content experiences in a catalog or magazine-like format on the web, in Facebook and across mobile devices. 

The platform is particularly powerful for retailers who are looking to create commerce enabled narrative content experiences and distribute them efficiently across multiple channels. 

What is Ceros?

The Ceros platform is comprised of two key elements:

- The Ceros Portal which simplifies the creation of interactive digital content experiences and tracks user activity with its powerful analytics engine
- The Ceros Player which delivers content to the consumer in a magazine-like format consistently across multiple channels 

It requires no download, no installation and is fully cloud based. Existing design or marketing teams can be creating and distributing engaging digital content experiences within minutes of signing up.

Why now?

The Internet has always provided opportunities for brands to speak directly to their consumers. But the socialization of the web is now creating even greater opportunities for brands to reach a wide audience as users share billions of pieces of content each day through Facebook, Twitter and Google+. However, consumers are proven only to share brand content that they find valuable and delightful.

Brands looking to reach consumers must create high quality, shareable content. This imperative is driving a multi-billion dollar shift in marketing spend away from advertising (paid media) and into content creation (owned media) and social distribution (earned media).

However, right at the point where content is fundamental to marketing and commerce, there are significant technical challenges in packaging, distributing, socially enhancing and commerce-enabling narrative content experiences across multiple channels, devices and environments.

These are the problems we're working hard to solve. 

Where does Ceros sit in the overall marketing eco-system?

Ceros maximizes marketing effectiveness and is applicable across the entire spectrum of marketing activity. It is as suited to direct selling and retention marketing communications (as an enhancement to email), as it is for interactive brochure, online cataloguing or as a CRM device.

The format of the Ceros player itself – with a ‘beginning middle and end’ narrative structure resonates with consumers and drives unprecedented dwell times, high levels of media consumption and creates new opportunities for selling.

Moreover, these experiences create real opportunity for brand differentiation in social channels (especially Facebook), provide simple and effective means of delivering F-commerce and are socially enabled to facilitate sharing and earned media.

Visit our examples page to see Ceros in action.

The Ceros Mission

To simplify the creation and distribution of engaging digital content experiences for brands.