About Ceros
Ceros is an interactive publication platform.
Available as a licensed product or a fully managed service, Ceros is the culmination of intensive consultation and research into the challenges faced by publishers, content-owners and retailers in delivering online content efficiently, profitably and in a compelling, engaging format. As our clients testify, Ceros provides the perfect platform from which to harness the interactivity of the Web with the engagement of a printed product.
With over 7 million opens of Ceros magazines every week, readership in every one of the 192 countries on Earth and major brands creating advertising content specially for the format, Ceros is fast becoming the de-facto standard for interactive online publications.
History
The seeds of the Ceros platform were first sown in 2005. A group of Internet-savvy publishing industry professionals got together to discuss the lack of a truly interactive means of publishing content in a format familiar to all: a magazine. Whilst a few downloadable products existed, they seemed cumbersome and not particularly friendly to use. These products also seemed to assume that all Internet users were happy to part with money for access to content - an assumption that seemed to contradict direction the Web was moving at the time. It seemed clear there was a need for a platform from which to publish online magazines providing the opportunity for true dialogue, without the need to download applications and built so as not to impose any particular business model upon the publisher. So formed the Ceros DNA. A prototype was launched in 2006 and trialled at the Technology for Marketing show. The development team had worked hard on usability and adhered to the original Ceros design DNA, so they had a feeling they'd done well but the reaction took everyone by surprise. PrintWeek Magazine hailed Ceros as 'breakthrough' technology. The Lancet became the first live title and the 3ft square stand we used at the show was all but destroyed in the ensuing melee!
Having successfully launched 43 new software versions since the prototype back in 2006, the Ceros team now presides over a platform from which some of the World's most recognized brands publish content the world over. Ceros has been instrumental in shaping the methods and criteria by which online magazines are audited and the platform has been licensed internationally, transforming the online publishing landscape in the process.
Please take a look at our Titles page for examples of live publications, although be aware, with new Ceros titles being published at the rate of 5 a week, keeping the area updated is becoming quite a challenge!