- The Ceros ad format proves a winner
Wilkinson Sword's Ceros campaign proves a winner
by Amy Parker Media Week 01-Jul-08, 07:30
"...In one week, 69,000 votes were cast for the winning entry, with 186,000 votes collected overall.Our post-campaign research (with Monkey) showed that 75% of users felt the brand fitted the magazine, while 65% enjoyed interacting with the feature and 19% (19,000 users) bought the razor after receiving their sample. Wilkinson Sword had a 23% sales uplift during the campaign, reclaiming the number two spot in the disposable razor market..."
Amy Parker, Communications manager, Mediaedge:cia
Read the full article here
- Ceros title wins award!
At last nights Quality in Print awards, The Haymarket Medical Media team were awarded Cross-media Initiative of the Year for their Ceros version of the Mims Cardiovascular Digital Supplement. Congratulations to the team!
- Talksport goes live with Ceros!
With 2.5 million listeners, talk radio station Talksport looks set to establish itself as not only as a leading publisher of radio content, but a magazine publisher as well. The Talksport Magazine, launched on the 3rd July, has already proven a hit with readers - with massive open rates on the first day of launch.
- Dennis launch third online-only title
- by John Reynolds Media Week 24-Jun-08, 08:00 LONDON - Dennis Publishing is extending its portfolio of digital titles with the launch of motoring title iMotor. Launching on 17 July, iMotor will be a free fortnightly delivered to readers' inboxes. It follows in the footsteps of Dennis' other digital offerings, lads' title Monkey and gadget magazine iGizmo. Read the full article here
- Mims Ceros title up for prestigious award
-
Haymarket's bespoke Mims cardiovascular supplement has been shortlisted for the prestigious Quality in Print awards. Good luck chaps!