Ceros

Friday 3rd October

Virgin Media's award-winning Electric! magazine, published by Redwood, has gone live with Ceros!

Click Here to take a look

Press Gazette

Customer publisher Redwood is to produce a digital edition of Electric!, the bi-monthly entertainment magazine for Virgin Media customers.

 The digital magazine is aiming to bridge the gap between the print magazine, which Redwood produces for Virgin Media customers every other month, and the website and the email newsletters Virgin Media offer customers. The digital magazine will be created using the Ceros platform and readers will be able to watch trailers and video clips, download content to their desktop and take part in polls, games and quizzes.

The digital version of Electric! launches in October this year and will be emailed to over one million Virgin Media customers. Four pages of advertising space will be available in each issue. The print version of Electric!, which launched in October 2007, won best overall creative solution and best designed consumer magazine at the 2008 APA Creative Awards.

London – August 26, 2008, Ceros, the leading online magazine publishing platform, today announced the launch of Ford S-Max Extreme, a fully interactive showcase magazine featuring the Ford S-Max.

Click Here to take a look!

Thomas Cook teams with Ceros for industry first

First fully interactive travel magazine launched today

London – July 22, 2008, Ceros, the leading online magazine publishing platform, today announced the launch of Thomas Cook Holiday Hotspots, the travel industry’s first fully interactive holiday magazine. A link will be emailed to the full Thomas Cook database, inviting them to click through to the magazine. Incorporating interactive elements and exclusive video clips taken from Thomas Cook TV, readers can browse and select destinations, enter competitions and even book holidays directly from within the magazine.

“Holiday Hotspots is a travel industry first,” said Ceros Co-Founder, Dominic Duffy. “Whilst there have been many flavours of online travel magazines, they’ve all been a variation on a common theme: the printed brochure. Holiday Hotspots is the first to be designed specifically to exist online. As a result, it draws upon the truly interactive quality of the Web and delivers a truly engaging experience.”

Russell Gould, director of e-commerce at Thomas Cook, said: “The launch of Thomas Cook Holiday Hotspots is a ground-breaking initiative that creates another avenue through which we are able to communicate with our customers. With thousands of hours of footage incorporated into the magazine, it contains a vast wealth of up-to-the minute useful destination information presented in an accessible format.

Click Here to take a look!

10 Jul 2008, Toby Hicks, Periodical Publishers Association

In a groundbreaking move, PPA has teamed up with Ceros to produce the UK publishing industry’s first annual review as a fully integrated digital edition.

Using the Ceros technology, PPA has transformed its print annual review 2007/08 into a Ceros digital edition, including video footage, graphs, additional text, hyperlinks and rotating images, enhancing the print product previously created.

Ceros’ technology acts as another layer on the print design using the original Indesign files, not as a website or as a separate edition. Having launched PPAtv in 2007, a video channel online featuring interviews, conference footage and promotional videos, PPA has been able to update the annual review to include filmed footage, highlighting the key work of the association.

Although members received the print edition some months ago, by delaying the digital edition till the Summer, PPA was able to add some key additional information such as new research showing the size of the business media market place. In showcasing a new technology PPA has reflected the moves made by many of its members, providing content in both a print and digital format.

According to PPA membership director Jane Salliss: “Members have told us they would like to receive information in different ways. This is why PPA took the decision to provide its annual review in a print and digital format. The updated edition has, through video content and live moving graphs, enabled us to provide members with an update of important developments in a fully integrated product”

According to Dominic Duffy, group marketing director of Fresh Media Group: “As the champions of the UK magazine industry, the PPA have long been advocates of the inherently engaging qualities and editorial values of the magazine format. In producing the industry's first integrated annual report, they have not only showcased engagement but provided interaction and live dialogue as well." 

PPA's annual review is a finalist for a Trade Association Forum award for best practice, which will be announced on Thursday, 25 July.  

 Details from Toby Hicks at PPA on 020 7400 7528.