APA appoint Ceros as exclusive partner
APA appoints Ceros as exclusive digital partner for interactive publications
13 Nov 2009 Source: APA Digital
As part of its digital partner programme, The Association of Publishing Agencies [APA] has selected Ceros to be its official digital partner for interactive publications. The appointment to ‘preferred supplier status' was made because:
1. Over 15 APA members already use the Ceros platform for their interactive publication projects, a number growing every month.
2. APA members are designing and producing interactive magazines and catalogues specifically for the Ceros format with a separate editorial and marketing strategy to any print equivalent. APA members are building new revenue streams on behalf of major brands using engaging, interactive content only possible with the Ceros platform.
3. The APA's digital engagement research (due to be published at the end of 2009) is the first ever study into the effectiveness of this format. The case studies volunteered by APA members that use this technology, show that interactive publications are engaging readers, building brands and driving sales. Recognising the best of breed technology central to the most successful projects is a logical next step.
4. Ceros is a pioneer of this technology and regularly share their expertise at industry events and through the trade press.
Dominic Duffy, Ceros Co-Founder and MD has been speaking on this area since 2005 on both sides of the Atlantic, and has been a very active member of the APA for a number of years. Dominic Duffy, MD at Ceros, says: "We're delighted to be recognised by the APA in this way - it is a seal of approval for all APA members and the world at large." Julia Hutchison, Chief Operating Officer of the APA adds: "Ceros are much more than the leading technology provider. They have been championing interactive publications for many years. Now, rather than simple print replicas, APA members are creating successful, new revenues with interactive publications. It was a obvious step to recognise Ceros and the leading role they play."
Read the whole article here