News

Ceros Launches first iPad app with fashion retailer Boden
09.01.12

 

Multi-channel content marketing platform, Ceros has today launched its iPad app with online fashion retailer, Boden.

The app, designed by creative agency FMG, uses the iconic Boden photography and will be published monthly, in-line with the traditional Boden paper catalogue.  Boden for iPad is designed to provide a beautiful, stylish companion to the Boden website.

The app is full of unexpected details and unique features designed to help customers explore the Boden clothing range in a fresh and exciting way.  Features include personalised product recommendations based on the current weather conditions, and a  “chitter chatter” page that provides a beautifully curated live feed from Boden’s social media channels and community site. The whole app is packed with uplifting photography and outfit inspiration from Boden catalogue shoots.

Neil Warburton, CRM Manager at Boden said: “iPad is fast becoming a must-have device for many Boden customers. The traditional paper catalogue provides such a stylish and uplifting showcase for the Boden brand it makes total sense to extend this onto the iPad. The Ceros platform, together with the design from FMG, offers a really cost-effective way of continuing to inspire our customers.”

Paul Fifield, President & Co-Founder of Ceros said: "We are very excited that Boden are launching their first app with us. We have worked closely with Boden for a number of years creating interactive catalogues for the desktop that drive significant ROI. With the rise of tablet-based commerce we are very confident our solution will drive meaningful revenues for Boden.”

You can download the Boden iPad app now from the iTunes store:

UK: http://itunes.apple.com/gb/app/boden-for-ipad/id487746975?mt=8&ls=1

US: http://itunes.apple.com/us/app/boden-for-ipad/id487746975?mt=8&ls=1

Want to know how you can create an app with Ceros? Email: info@ceros.com

Ceros launches new blog
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We are excited to announce the launch of our new Ceros blog. Visit now to read our latest content marketing news and views.

Outstanding results for Virgin Atlantic
07.12.11

We are very excited to share the lastest addition to our case study library from Virgin Atlantic and Gyro (London-based digital agency).  Using the Ceros platform, Virgin recieved in the first month, over 33,000 unique visitors and purchases totalling over £160,000 in revenues. Read the study to find out more.

London: +44 (0)845 521 1872 | New York: 212 714 6162 | info@ceros.com

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