The Ceros iPad Channel: efficiency and functionality.

It is surely no understatement that Apple’s iPad is changing the way people interact with technology  - and with content.

But good content is expensive to produce and all too often wrapped up inside inflexible, bespoke Apps that are inefficient to produce on a repeat basis. This is a problem, especially as repeat communication is vital in the quest for brands to engage with new and existing clients. Ceros fixes the problem. It addresses the essential need for efficiency and cost control whilst still providing the scope for content to be flexible and interactive.

It does this by distinguishing between App and content, essentially eliminating the need to duplicating core functions for each Issue or communication, yet providing the scope for the star of the show, the content, to remain unrestricted. In other words, the App is in native iPad form, whilst the content is entirely HTML5.