The Original Brief
Help Sears transition from simply duplicating print catalogs online (and having limited success in either engaging customers or generating sales) by creating fully interactive digital catalogs.

The Strategy

• Work closely with Sears’ marketing teams and other agencies to create a brand new, online-only catalog brand, ‘Cradle & All.’
• Integrate with Sears’ e-commerce and CRM systems to provide seamless purchase process
• Design, build and execute brand-specific interactive content on the Ceros platform
• Consult with Sears’ marketing teams to formulate a marketing strategy based around traffic generation

The Results
Click-through rate of over 70%
Dwell times in excess of 6 minutes
Over 145,000 referrals to Sears.com