Posted by Stafford McKay

18 Facts About Black Friday & Cyber Monday

Love it or hate it, we all need to be aware of Black Friday and Cyber Monday. We've broken down 18+ statistics for you in another one of our famous Ceros infographics that helps you understand the key trends. Learn which categories see the greatest growth on these key days, what is happening to mobile and tablet sales, how gift cards are changing the playing field, and more. 

Read More

Posted by Stafford McKay

30% of US shoppers admit to "Show-rooming" (examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item). In the UK, 40%. We think this is great. Find out why...

Read More

Posted by Stafford McKay

Infographic: The Short, Crazy Lives of Pop-Up Shops

It’s no secret that the rules of brick-and-mortar retail have changed. The internet has completely transformed the shopping experience, and traditional stores now struggle to remain interesting, relevant and profitable. All over the country, established retailers are fading away, littering prime locations with vacant shells.

But where some see the residue of a weak economy, others see something else: Opportunity.

Read More

Posted by Stafford McKay

Interview with Content Rockstar and Author Debbie Williams

Part of our job at Ceros is to tune in and listen to what thought leaders have to say about emerging trends in content marketing. We are publishing a series of blog posts that address topics that we feel our community will find relevant. Each post will feature an expert who specializes in a certain subfield within content marketing.

To kick it off, we interviewed Debbie Williams, who co authored “Brands in Glass Houses” and serves as Chief Content Officer for Sprout Content. 

Read More

Posted by Jon Gelberg

Luxury Buyers are not only Online, They Live There

If you’re selling luxury goods and you are not selling or marketing them online, you are making an enormous mistake.

Americans with household incomes over $100,000 and who have purchased two luxury items in the past year are the most digitally connected people in the country. In fact, according to a recent study by Google and Ipsos Media, 98% of them are online every day.

Read More

Posted by Jon Gelberg

Fashion Leads the Way in E-Commerce

We all know e-commerce sales are rising, but a recent study demonstrates just how dramatic that rise has been.

Just 15 years ago, there was a total of $7.2 billion in online sales. According to a study conducted by Rakuten, 2013 online sales will top the $1.2 trillion. In 2013 alone, online sales have grown by 17%.

Read More

Posted by Jon Gelberg

Saving Lives with Content Marketing?

South Korea has one of the highest suicide rates in the world and the Mapo Bridge is one of the most “popular” places for people to try to end their lives. In the past five years, at least 100 people have jumped the 60 feet off of the bridge into the Han River.

Instead of making the guardrails higher or installing nets, the city of Seoul, the Korea Suicide Prevention Group, Samsung Life Insurance and their creative agency Cheil teamed on a project that used content to drastically reduce the number of people taking their lives from the Mapo Bridge (which had been given the nickname “Bridge of Death”).

Read More

Posted by Jon Gelberg

Luxury Buyers: Call Them Upwardly Mobile

If you’ve got big bucks, odds are you’ve got a small phone. This little fact is something luxury brands ought to be paying attention to.

A recent comScore/Martini Media study, the Affluent Online Shopper Index, found that of adults earning more than $150,000, over 80% owned smartphones and 56% owned a tablet.

Read More

Posted by Jon Gelberg

Infographic: Back to School and Back to College Spending

If you have children in school or college, you know how expensive back-to-school shopping can be. Did you know that combined back-to-school and back-to-college shopping in the United States will top $70 billion this year?

Much of that shopping will occur online, on tablets and even on smartphones.

Read More

Posted by Jon Gelberg

Desktop E-commerce Stronger than Ever

A report released this month by comScore, Inc., shows that second quarter desktop-based retail e-commerce sales hit $49.8 billion, a 16% year-over-year increase and the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth.

Read More

Posted by Jon Gelberg

Go Digital or Go Out of Business

A recent report from Accenture found out exactly what we knew already at Ceros: digital marketing executives remain way behind the times in terms of digital marketing and data analysis.

 

The report, ominously titled Turbulence for the CMO, found that four in 10 top marketing executives felt ill-prepared to meet their marketing objectives.

 

Read More

Posted by Simon Berg

Email marketing - So wrong, yet so right!

Email marketing, especially on a grand scale, is inherently against all that is human nature.

Human nature says “I’m going to personally handle all of my email communications and stamp those communications with my voice, my emotions, my heart.”

If you listen to that voice in your head, you are going to be in deep trouble! You might get a handful of emails out and they’ll definitely be well received, but you are going to actually reach a small fraction of your potential audience.

Read More

Posted by Jon Gelberg

Infographic: The Rise and Fall and Rise of Bitcoin

You've heard about Bitcoins. You're confused about Bitcoins. Maybe you're a bit wary of Bitcoins.

No worries. You're not alone. To fill you in a bit about the digital currency that could revolutionize the way business is transacted, we've created the following infographic:

Read More

Posted by Simon Berg

Print vs Digital.... Is that the Question?

Its no secret that since the launch of the iPad there has been a healthy debate in regards to whether digital publications mean the death of print publications.The debate continues. Only today the New York Times blared this headline: Magazine Newsstand Sales Plummet, but Digital Editions Thrive.

But are we debating around the right question?

Is it really about print vs digital? Or is the actual question : Is the traditional publishing model itself fundamentally broken?

My opinion? Absolutely. Charging people for the kinds of information you can find in magazines and newspapers is becoming more and more difficult. Thanks to digital, people have access to mountains of free, high quality information.

There will always be exceptions, of course. The New York Times is making money with their digital subscriptions, but the Times is most definitely the exception, rather than the rule.

So what might this mythical new business model actually look like?

Read More

Posted by Simon Berg

Size Matters! (when it comes to your smartphone)

Been noticing a recent trend? Smartphones keep getting bigger while tablets keep getting smaller.

In fact, they're getting so close in size that they've created a whole new term of art: "Phablets." 

Allow me to digress:

Some of us are old enough to remember the first generations of cell phones. They were exciting, but enormous. Those early cell phones looked like walkie talkies out of some bad World War II movie.

As the years went on, technology kept improving and cell phones gradually decreased in size. Eventually, they were so tiny that they looked like an accessory for a Barbie Doll.

The turning point:

All of this changed quickly and drastically with the introduction of the iPhone and its 3.5-inch screen.

Read More

Subscribe by RSS RSS

We will keep you posted with the latest from the Ceros blog

SUBSCRIBE

In the FREE Ceros Digital Marketing Newsletter, you'll learn...

How to create jaw-dropping content marketing pieces that inspire your audience

About new marketing trends about to affect your business

The latest industry news and whats working in digital marketing today

Articles, posts and tips from Ceros' team of recognized thought leaders

Ceros On Twitter